The Secret Life Of Bees Essay Example For Students

The Secret Life Of Bees Essay Do you ever feel like you are keeping somebody down in the event that they generally need to stress over you? You may feel embarrassed or you may not give it a second thought on the off chance that they stress for you. In the story, The Secret Life of Bees, Sue Monk Kidd demonstrates that the character, May, feels like she is keeping everybody down. April’s demise is a hit to May who starts acting like a juvenile youngster. The remainder of her sisters, August and June, lived with May in the pink house because of their concern of her affectability and compassion towards others in torment. Since May is a touchy individual, all who realize her are worried about her continually, including her two sisters, who couldn't proceed onward with their lives. We will compose a custom exposition on The Secret Life Of Bees explicitly for you for just $16.38 $13.9/page Request now May was holding everybody back.May is an adoring, delicate, and open individual to everybody. At the point when she sees somebody in torment, she promptly sympathizes with their torment it’s as though it is going on to her. For instance, when April got a toothache, May’s gums began feeling swollen simply like April’s. At whatever point April is in a difficult situation or gets harmed, May could sympathize with her torment. August referenced that, â€Å"When April kicked the bucket, something in May passed on, as well. She never was typical after that. It appeared as though the world itself became May’s twin sister† (97). To May the world resembles her twin sister whose torment she can feel when something occurs out there. For example, when a man named Mr. Raines was slaughtered by a shotgun, May becomes disturbed tearing her shirt open and starts smacking her arms and scratching her face as she cries. Now and then when May attempts to hold the agony in she sings â€Å"Oh! Susanna,† however more often than not it never works. Be that as it may, June concocts a plan to make a howling divider for May. This divider aided May gigantically when she needs to discharge her displeasure and torment. May can compose anyone’s name on a bit of paper. .s wrong since when they help May, she feels embarrassed about being a powerless individual who can't deal with her own issues. May cherishes being adored back, yet not in a way where everybody needs to stress over her and ensure she isn't discouraged. May needs everybody to stress over their own lives and future. She didn't need everybody to change their life designs just to ensure her and make her happy.In decision, the peruser should see that May’s activities were keeping them down. She could place herself in other’s positions and couldn't hold her emotions in. This made everybody stress for her, particularly August and June. They couldn't proceed onward and settle on life choices for themselves. From this, the peruser ought to understand that when an individual is in a similar situation as May, they would feel embarrassed for making everybody keep down and unfit to stress over their own future lives.

Albrecht Durer Example For Students

Albrecht Durer Biography Outline1 Biography1.1 Albrecht Durer (1471-1528)1.2 Childhood1.3 The First Picture1.4 Fame and Popularity1.5 Last Years1.6 Features of Creativity Life story Albrecht Durer (1471-1528) Albrecht Durer was conceived in Nuremberg on May 21, 1471. His dad moved from Hungary and was known as the best diamond setter. The family had eighteen youngsters; the future craftsman was brought into the world the third. Being the child of a city occupant who had numerous youngsters, he needed to take care of himself since the beginning, and care for food didn't leave him for his entire life. In the long periods of his big name, Durer was not a poor man and tales about this emerged from a misconception. Simultaneously, his position was entirely unenviable contrasted with the extravagance wherein the renowned Italian specialists lived. He was a man of virtuoso; he was exceptionally instructed and ready to watch nature. His creative mind was rich, and his drawing was very acceptable. Youth Durer from youth helped his dad in a gems workshop, and he had extraordinary expectations with respect to his child. Be that as it may, the fantasies didn't work out. Albrecht was sent the Nuremberg craftsman Michael Wolgemut at 15 years old. Wohlgemuth was a brilliant craftsman as well as ably took a shot at the etching on wood, copper and consummately passed his insight to the constant understudy. The First Picture Having completed his examinations in 1490, Durer composed his first work of art Portrait of the Father and went on an excursion so as to gain from different bosses and addition new impressions. He visited numerous urban areas in Europe bringing his level up in the visual expressions. During this period, the craftsman was hitched to a young lady from a well off family by earlier game plan with him and her dads. This occasion permitted him to raise his status and get money to start his own business. Durer started to draw etchings and before long started to procure achievement and notoriety. Working eagerly, he attempted to extend the thin and cunning skylines of the then German specialists. Distinction and Popularity Durer was companions with the most noticeable humanists in Europe. Among its clients were rich burghers, German rulers, and head Maximilian I, for whom he, among other significant German craftsmen, performed drawings with a pen to the petition book (1515). In a progression of pictures of the 1520s, Dã ¼rer reproduced the sort of man of the Renaissance period, permeated with a pleased cognizance of the self-esteem of ones own self, accused of extreme otherworldly vitality and commonsense intentionality. A self-representation of Albrecht Durer at 26 years of age wearing gloves is especially intriguing. Hands of a model lying on the platform are a notable procedure for making the deception of closeness between the depicted and the watcher. Durer could get familiar with this visual stunt on the case of such fills in as Mona Lisa. He saw her while making a trip to Italy. The scene that is found in the open window is an element run of the mill of northern craftsmen, for example, Jan Van Eyck and Robert Campen. The magnificence of Albrecht Durer was developing each year; his works were regarded and conspicuous. Having met Maximilian I, the craftsman indicated two pictures of his forerunners painted ahead of time. The Emperor was enchanted with the artistic creations and quickly requested his representation, yet he was unable to pay promptly, so he started to pay Durer a good honor each year. When Maximilian kicked the bucket, the premium was not, at this point paid, and the craftsman went on an excursion to reestablish equity, yet he didn't succeed. Furthermore, toward the finish of the excursion, Albrecht became sick with an obscure sickness, potentially with jungle fever, and experienced seizures for the rest of the years. .u371889d75e2bbda63a36878571bbe456 , .u371889d75e2bbda63a36878571bbe456 .postImageUrl , .u371889d75e2bbda63a36878571bbe456 .focused content region { min-tallness: 80px; position: relative; } .u371889d75e2bbda63a36878571bbe456 , .u371889d75e2bbda63a36878571bbe456:hover , .u371889d75e2bbda63a36878571bbe456:visited , .u371889d75e2bbda63a36878571bbe456:active { border:0!important; } .u371889d75e2bbda63a36878571bbe456 .clearfix:after { content: ; show: table; clear: both; } .u371889d75e2bbda63a36878571bbe456 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; murkiness: 1; change: darkness 250ms; webkit-change: obscurity 250ms; foundation shading: #95A5A6; } .u371889d75e2bbda63a36878571bbe456:active , .u371889d75e2bbda63a36878571bbe456:hover { haziness: 1; progress: mistiness 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .u371889d75e2bbda63a36878571bbe456 .focused content region { width: 100%; position: relative ; } .u371889d75e2bbda63a36878571bbe456 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content improvement: underline; } .u371889d75e2bbda63a36878571bbe456 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u371889d75e2bbda63a36878571bbe456 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-outskirt span: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u371889d75e2bbda63a36878571bbe456:hover .ctaButton { foundation shading: #34495E!important; } .u371889d75e2bb da63a36878571bbe456 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u371889d75e2bbda63a36878571bbe456-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u371889d75e2bbda63a36878571bbe456:after { content: ; show: square; clear: both; } READ: Fra AngelicoLast Years His last long periods of life Durer filled in as a painter, one of the significant canvases is The Four Apostles. Specialists of crafted by the well known craftsman come to differences, somebody sees four demeanors in this image, and somebody discusses Durer’s react to debate in religion. However, Albrecht took his musings to the grave on this issue. Eight years after the malady, Durer kicked the bucket on April 6, 1528, in the city, where he was conceived. Highlights of Creativity The substance of the considerable seething period, its ideological accomplishments were profoundly reflected in crafted by this craftsman. Â Durer summed up the reasonable mission of forerunners and counterparts into a basic arrangement of aesthetic perspectives and in this manner established the framework for another phase in the improvement of German workmanship. The curiosity of the brain, the assortment of interests, the taking a stab at the new, the boldness of extraordinary endeavors, the force and expansiveness of lifes discernment place him close to the incomparable Italians. An appreciation for the perfect agreeable excellence of the world, the longing to figure out how to the insight of the levelheaded laws of nature saturates his inventiveness. Feeling fomented at the fierce occasions of his time, Dã ¼rer knew about the inconsistency with its traditional beliefs and made profoundly national run of the mill pictures of the individuals of his nation, loaded up with internal quality and uncertainty, willed vitality and reflection. Watching the truth, Durer was persuaded that living nature couldn't be placed into old style recipes. His innovativeness is brimming with striking complexities. Levelheadedness and feeling, the longing for amazing and connection to detail are joined with it. Living nearly two periods, Durer reflected in his specialty the deplorability of social emergencies that finished in the destruction of the worker war. His inventiveness decided the main heading of the craft of the German Renaissance. His effect on contemporary specialists was incredible; it infiltrated to Italy and France. The inventiveness of Durer is saturated with the soul of insubordination, edgy free for all or celebrating, high brilliance and horrendous articulation of on the other hand blazing, biting the dust, flaring shading and light. Being a gifted craftsman and etcher, for the entire memoir, he made a great deal of amazing etchings. Durers drawings are extremely assorted both as far as themes and methods of performing. Copper inscriptions and drawings on wood have spread all through Europe and added to the advancement of these kinds of workmanship. He had numerous great understudies so the notoriety of his school endured long after him.

Fast Food Industry Essay

â€Å"Fast nourishment † this term was perceived in word reference by Merriam-web star in year 1951 for the most part we need little capital prerequisite to begin a quick †nourishment eatery; little exclusively claimed quick †nourishment café have gotten regular all through the world. Establishments are the piece of café networks which tasks is to give normalize nourishment stuffs to the various areas for models Pizza Hut, KFC, McDonald, Dunkin Donets, and numerous others. For beginning any inexpensive food business the capital necessity are generally low than some other business. That is the explanation everywhere throughout the world exclusively claimed drive-thru eatery are expanding. The term inexpensive food is use for which can be arranged and served rapidly than other supper, least planning time is considered for cheap food, for the most part this term alludes to nourishment deal in eateries and stores with low time readiness and served to clients in type of bundled for remove/takeout. This exploration was lead to discover the components for consumer loyalty. The sentiment of joy and frustration is known as Satisfaction. In the event that the item was not fulfilled individual sentiments, at that point it will be disappointed, and if item fulfilled individual emotions after the utilization they will be fulfilled. Client is the key job in any business, with no client it’s hard to work together, and that the reality it’s the essential work intimately with your client. Since client can likewise make your business. Business runs however client, without the client there is no business. Fulfillment is an individual inclination of joy or the failure, if their desire level meets, their degree of fulfillment likewise expanding however on the off chance that not, at that point dissatisfaction comes. Consumer loyalty is significant for each association; it is possible that they are administration segment or the private division. It’s few out of every odd time to fulfill your client. Since there are such a significant number of clients utilizing items. Also, every clients utilizes it in an unexpected way, take it in an unexpected way, and talk it in an unexpected way. The most perilous part for any association is verbal. You can’t stop each person’s mouth, regardless of whether you give your best of best, they despite everything contend on your items which are bad for quite a while. A few clients loves your item and after use they express great words for the item. Be that as it may, some utilization your item, and talk wrong informal exchange for the item. Significant PLAYERS. There are sure principle players of inexpensive food ventures. Which are as per the following. 1. McDonald organization 2. Burger lord 3. Wendy’s/Arby’s bunch 4. Starbucks organization 5. Pizza hovel 6. Dominos enterprise 7. Yum! Brands, Inc 8. Popeye’s SWOT ANALYSIS Strengths: 1. Snappy Service: †perhaps the greatest quality of inexpensive food is that it offers speedy assistance. The greatest preferred position of this is it spares a ton of time. What's more, in this cutting edge world time is cash thus snappy help is the greatest quality. 2. Moderate: †Usually inexpensive food is evaluated at a truly reasonable rate which begins from rupees 2. Despite the fact that the costs are low in the cheap food industry, the amount is more and subsequently esteem for cash. 3. Fascination: †The ads of cheap food are conspicuous and engaging particularly to the adolescent and the more youthful age. One of the most notable individuals in the purchasing choice are the children who are affected by promotions on TV who thusly impact their folks. Henceforth it supports the deals. Shortcoming: Different Preferences: †India is a place that is known for assorted variety. Individuals in India have various inclinations and taste. The cheap food industry can't take into account all the preferences and inclinations of individuals. For e. g. a few people eat Non †Veg and some don’t eat non †veg, in this way making an issue. Such issues have ascended at KFC and McDonalds. Another distinction in inclination can be found in the decision of the kind of nourishment. A few people lean toward South Indian while some favor North Indian. So a south Indian joint selling masala dosa , can't begin selling chole nature according to customers’ inclination. 1. Absence of customization: †Fast nourishment is normally pre-made and pre-stuffed and not straight from the broiler. So once the dish is made it can't be modified by the customer’s decision or inclination. For e. g. a McDonalds burger is arranged much before the client buys it and he needs to get it for what it's worth. Regardless of whether the client needs the burger without onion or cheddar still he needs to buy it because of absence of customization. 2. Unhygienic and undesirable: †Most of the occasions however being delicious the oil content in cheap food is exceptionally high. Consequently individuals are currently moving endlessly from inexpensive food. The cheap food arranged is additionally unhygienic particularly at the street side joints. Subsequently these are viewed as shortcomings to the cheap food industry. Openings: 1. Developing family units: †these days it is said to be the time of inexpensive food. Guardians and children particularly incline toward cheap food because of its snappy help and for it’s fulfilling craving at moderate costs. This is a developing open door for the business since families these days lean toward eating out, as opposed to cooking at home. 2. Urban way of life: †The development story of India isn't constrained to metro urban areas. Presently it has additionally discovered its way into some country zones and some semi †urban areas. Cheap food joints are not a thing of huge urban areas now. Individuals in urban communities and towns are currently having extra salaries in their pockets. Eating out now is an ordinary thing for the simple individuals in the semi urban zones. Dangers: 1. Restrictions from different associations: †Due to the different inclinations in the nourishment some resistance is gotten by the inexpensive food industry. As revealed in the papers associations like PETA are restricting the utilization of meat fat in the things of McDonalds. There was additionally a tremendous uproar when Kentucky Fried Chicken (KFC) was being acquainted with India. This is a significant danger to the inexpensive food industry. 2. Area: †One of the significant dangers in India is from the area perspective. Inexpensive food joints can’t be opened in specific areas despite the fact that there may be proof of significant purchaser request in the region. For e. g. A Hindu commanded region may represent a risk to joints serving meat related items since the dairy animals is viewed as holy to them. 3. Prepared to-eat: †Nowadays prepared to eat items are more sought after in the market attributable to the way that buyers experience to remove least difficulty in readiness from which the outcomes are sound nourishment, rich healthy benefit, simple on pockets and higher incentive for cash when contrasted with the nourishments accessible in an inexpensive food joint. 4. Wellbeing Concerns: †Due to the low quality fixings utilized in most of nearby inexpensive food joints, the sanitation and the cleanliness factors which are for the most part not kept up, have offered cause to different clinical and other wellbeing related associations and certain NGO’s who have taken it up to voice these issues and carry it to the consideration of the overall population. In this manner guiding the consideration of people in general to change the preferences to nourishments that are increasingly sterile and safe. Here canned staples remain to pick up favorable circumstances. LITRETURE REVIEW. Consumer loyalty: According to Zairi (2000) the sentiment of delight and desire satisfaction is known Satisfaction. In the event that the item won't fulfilled client sentiments they will be disappointed. also, if item fulfilled them after the utilization client will be fulfilled and get faithful to that item or brand. As it were consumer loyalty is products or administrations which satisfy the client desire regarding quality and administration for which satisfy the consumer loyalty as far as quality and administrations for which he paid. On the off chance that consumer loyalty creates they will get faithful to that item and brand or their reliability will be useful for the organization in the sense as a benefit. Consumer loyalty is the piece of advertising and play significant , in such a case that your client is happy with your administrations or items, your position will be acceptable in the market. Oliver (1981) portray in his examination that consumer loyalty is the piece of showcasing and assume significant job in the market. In any association fulfillment of client is increasingly significant, in such a case that your client is happy with your administrations or items. Your position will be acceptable in the market. In bygone eras clients fulfillment was not all that much significant and individuals were not centered around the quality. In any case, presently a days rivalry is instructed and client knows about all the items and organizations because of training and learning condition and this is the explanation that each business is worry to satisfy appropriately clients need and needs. Concerning a wide range of business association consumer loyalty is the most significant issue, and considered as most solid criticism, for the greatness of any business association (T .W . , 2001). Veloutsou (2005) portrays in his investigation in regards to consumer loyalty unmistakable items and administrations, there is a qualification . The differentiation among unmistakable and immaterial products becomes coz various components of clients fulfillment, and that is the reason they ought to be dealt with independent and particular. Churcill (1982) consumer loyalty has generally speaking response of desire for utilization with an item or administration on the base of discernment, assessment and mental response. As per Kottler. (2000) fulfillment is the whole of characteristics of items and administrations. Kurniawan (2010) consumer loyalty can change over the timeframe, it is a unique procedure. The individual’s recognition about the product’s or service’s execution prompts consumer loyalty Tat, Sook-Min , Ai-Chin, Rasli , and Hamid, (2011). Determinants of consumer loyalty: Huang (2011) advancements is diverse type of exercises for attracti

Case Analysis - Kraft Foods Oreo and China - Free Essay Example

Case Analysis Kraft Foods Oreo and China Case Analysis In order for a business to be successful in another country besides the country that their business is based out of, a business must understand the market conditions of the particular country they are looking at investing their products in. A market conditions that a business must consider when making a move to another country includes that of how well their product will do in another country. If a business has not fully analyzed this concept, then their product may not do as well as they hoped for in that particular country and in all will have an effect on the overall revenue for the business. In this particular assignment, I will analyze the case of the Oreo cookie manufactured by Kraft Foods and it acceptance into the country of China. The case analysis of the Oreo cookie manufactured by Kraft Foods and it acceptance into the country of China will include a summary of the basic situation described in the case, a discussion of Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢ market, a discussion of the changes in Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace over the last 20-30 years, an explanation of the efforts by Kraft Foods to enter Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace, and a discussion of the important factors that make entry into Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace challenging and potentially risky for Kraft Foods. Basic Situation Kraft Foods is one of the world leaders in the production of beverages, snack foods, dairy products, and food (Kraft Foods, 2011). Kraft Foods began its company in the year of 1903 in Chicago, Illinois (Kraft Foods, 2011). Kraft Foods has expanded its business from Chicago to New York to international over the year which has contributed much to the success of their business (Kraft Foods, 2011). Kraft Foods began the manufacturing of the Oreo cookie in 1912 (Clement, S., Jain, T., Jose, S., Koellmann, B, 2013). The basic situation in the case of the Oreo cookie manufactured by Kraft Foods and it acceptance into the country of China is how Kraft Foods did not anticipate the acceptance of their Oreo cookie in China to be unfavorable. Kraft Foods only marketed their Oreo cookie in the United States until the year of 1996 (Clement, S., Jain, T., Jose, S., Koellmann, B, 2013). In the year of 1996, Kraft Foods decided to market their Oreo cookie globally starting in China (Clement, S., Jain, T., Jose, S., Koellmann, B, 2013, para 3). However, Kraft Foods discovered that over the last 10 years, their Oreo cookie was not as favorable in China as it was in the United States (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 4). The cause of this unfavorable accpetance of Kraft Foods Oreo cookie in China was mainly due to the business strategy of Kraft Foods. Kraft Foods decided it would be acceptable if they used the business strategy of their Oreo cookie just like what they used in the United States. However, this business strategy was not as successful as Kraft Foods would have hoped it would be. The business strategy of Kraft Foods and their Oreo cookie in the United States was that of a sweet and bitter cookie which was not accepted well in China (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 6). In addition to the Oreo cookie being to sweet and bitter for China, the price for a package of Oreo cookies was high which was not accpeted by China (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 7). This led to Kraft Foods evaluating how it could change their business strategy to adapt to the needs of China. After evaluating the Oreo cookie to the needs of China, Kraft Foods discovered that t he Oreo cookie needed to make the Oreo cookie to contain more chocolate and less sugar in the cream filling (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 8). Kraft Foods also found that they needed to make the pricing of a package of Oreo cookies more reasonable to the Chinese market. Kraft Foods reduced their pricing of their Oreo cookie packages to $0.29 with less cookies in the package which is more sutiable for the needs of Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s people (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 8). With these adjustments to Kraft Foods Oreo cookie, may the acceptance of the Oreo cookie more favorable in China. Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Market It is essential for Kraft Foods to understand the market and retail market for cookies in China prior to conducting business in their country. However, Kraft Foods went into China with a mindset that their Oreo cookie would be well accepted without any modifications to their market and retail strategy. Soon Kraft Foods discovered that this was not the case and needed to make adjustments to their market and retail strategy in order for their Oreo cookie to be successful in China. The United States market for cookies is favorable whereas in China it is in the middle. The people of the United States typically like their cookies more sweet and bitter whereas in China they do not care for that type of cookie. In order for the Oreo cookie to be as successful in China as it was in the United States, Kraft Foods needed to evaluate the flavor and type of cookies that the people of China cared for in which Kraft Foods complied too. In addition to evaluating the flavor and type of cookie the people of China cared for, Kraft Foods needed to evaluate the packaging and pricing of their Oreo cookies to meet the needs of the people of China. After evaluating the needs of the people in China for the packaging and pricing of their cookies, Kraft Foods discovered that they needed to reduce the a mount of cookies in a package as well as reduce the price for a package of cookies. Once Kraft Foods was able to make these adjustments to their Oreo cookies to meet the needs of the people of China, then the acceptance and sales of the Oreo cookie increased in China. The market and retail market of cookies in China was quite different than that of the United States which Kraft Foods was not prepared for. In the United States, the Oreo cookie is more accepted as a sweet and bitter cookie instead of more chocolate and less sugar in the cream type of cookie in which the people of China prefer. In addition to the type of cookie preferred, Kraft Foods is able to package more cookies in a package and charge more for the package compared to that of China. Once Kraft Foods was aware of these differences between the United States preference in an Oreo cookie and that of the preference of the Oreo cookie in China, Kraft Foods was able to bounce back from their poor acceptance of their Ore o cookie in China. Changes in Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Marketplace Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace has increased over the last 20-30 years which has led to an increasing economy for China. Changes to laws and regulations by the Chinese government as well as changing their economy to more of a free market are what have contributed to the increase in Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace over the last 20-30 years (Berry, 2010, p.5, para 1). China is considered an agricultural country in which it is expected to lead the world in agricultural in the next 10 to 20 years (Berry, 2010, p. 3, para 1). The agricultural goods that China is known for include that of tea, potatoes, rice, peanuts, wheat, cotton, millet, apples, oilseed, barley, fish, cotton, and pork (Berry, 2010, p. 16, para 4). In potato production and consumer, China is the world leader (Berry, 2010, p. 16, para 4). Efforts by Kraft Foods to Enter Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Marketplace Kraft Foods decided to enter Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace with no modifications to their Oreo cookie. Kraft Foods learned that this was not the ideal approach in making no modifications to their Oreo cookie for the Chinese market. Kraft Foods discovered not only did they need to make the Oreo cookie with more chocolate and less sugar cream to meet the needs cookie needs for the people of China but also later discovered additional modifications needed for their Oreo cookie (Jargan, 2008). Kraft Foods decided to tailor the Oreo cookie to meet the needs of the people of China a step further. In 2006, according to Jargan (2008, para 16), Kraft Foods decided to tailor the Oreo cookie to meet the needs for the people of China to à ¢Ã¢â€š ¬Ã…“consist of four layers of crispy wafer filled with vanilla and chocolate cream, coated in chocolate.à ¢Ã¢â€š ¬Ã‚  With this tailoring to the needs of the people of China, the Oreo cookie became Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s top cookie seller in 2006 (Jargan, 2008, p ara 19). The new Oreo cookie in China was outselling the original Oreo cookie in China which led to Kraft Foods sell them in Canada, Asia, and Australia (Berry, 2008, para 19). Once Kraft Foods decided to make modifications to their Oreo cookie in China, it led to the success of their product in China. Important Factors The two most important factors that I feel make the entry into a host countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace challenging and potentially risky for a United States company includes that of not understanding the needs of the host countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs and not having a specific business strategy in place prior to entering a host countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace. It is essential for a company to understand the culture and needs of the host country prior entering that particular country with their product. Countries may differ from each other based on their cultures in which a company needs to understand in order to be successful in that particular country. Companies need to have a business plan tailored to that particular country prior to conducting business in that country. A business strategy that works for one country may not necessarily work for another country. Having a business strategy that is tailored to a particular country, can aid in the success of that company when entering into a country to conduct business. References Berry, B. (2010, June). Agri-Food Past, Present, Future China. Retrieved December 18, 2013, from Ats-sea.arg.gc.ca: https://www.ats-sea.agr.gc.ca/asi/pdf/3833-eng.pdf Clement, S., Jain, T., Jose, S., Koellmann, B. (2013, March 31). Smart cookie. Retrieved December 18, 2013, from Businesstoday.com: https://businesstoday.intoday.in/story/how-kraft-foods-won-over-customers-in-china-and-india/1/193162.html KraftFoods. (2011, September 6). Brief History of Kraft Foods. Retrieved December 18, 2013, from Kraftblogr.blogspot.com: https://kraftblogr.blogspot.com/2011/09/brief-history-of-kraft-foods.html Jargon, J. (2008, May 1). Kraft Reformulates Oreo, Scores in China. Retrieved December 18, 2013, from Wsj.com: https://online.wsj.com/news/articles/SB120958152962857053

Subway Restaurants Essays - 21330 Words

Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the availability of fast food choices. Secondary data investigates past research undertaken in customer satisfaction surveys and the market position of Subway in relation to its major competitors. The purpose of the study is also revealed here†¦show more content†¦In United Kingdom, they forecast that Subway will have more stores than McDonald’s by 2008 (Kemp 2007). Much of Subway’s success can be attributed to its strong health message and with many cultures in the middle of wellness boom (Bounds, 2006). People now want fast food without the fat. Globally, there is an increasing health problem related to weight and obesity. Research findings by the Better Health Channel (cited in Subway research contained in Appendix One) revealed that obesity is now a major societal issue with rates of obesity/overweight people rising from 52% of adult males in 1998 to 68% in 2000. The corresponding figures for females told a similar story with an increase from 36% to 53% for the same time frame. Inferences were made that fatty, unhealthy food was no longer acceptable and that competitors were beginning to move in on Subway’s territory. Traditionally, the fast food industry has been associated with the cause of this health-related issue (Boyle 2004). Major fast food companies have been called to Federal Government summits to improve the quality of junk food (Wright 2007). While most of these major companies have now takenShow MoreRelatedSubway Restaurants And The Fast Food Restaurant Franchise Essay2529 Words   |  11 Pages Introduction of Company: Subway is and American fast food restaurant franchise. That primarily sells sandwiches and salads. Subway is owned and operated by Doctor’s Associates Inc. and doing business as Subway IP Inc. Subway is one of the fastest growing franchises in the world. Subway having 44818 restaurants in 112 countries and territories as of Aug 9, 2016.only the united states has 26880 stores. Subway is the largest single brand chain in the world. Subway international headquarters isRead More Success Story: Subway Restaurants Essay775 Words   |  4 PagesSuccess Story: Subway Restaurants Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The â€Å"Healthy Choice† promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com). The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousandRead More4 Ps of Subway Restaurants: Promotion1473 Words   |  6 PagesSubway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examplesRead MoreSubway Marketing Plan For Subway Restaurants2935 Words   |  12 Pages Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years oldyoung man, Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway‘s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over thepast 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth hasattracted many investments and brought it many competitorsRead MoreNaturalistic Observation Of A Subway Restaurant1061 Words   |  5 Pagesnot interact with my subjects. After observing behaviors on a random Saturday afternoon in a Subway ® restaurant in Granby, Connecticut for approximately 25 minutes, I learned that many people take their sandwiches very seriously, it is important for people to stick to their routines, and that even in a workplace with only two employees there is a â€Å"workplace culture.† Method I chose a Subway ® restaurant for a few reasons. First, I was hungry, it was lunchtime, and I had a coupon. Also, this is aRead MoreThe, Krispy Kreme, Subway, And Other Fast Food Restaurants2440 Words   |  10 PagesDriving through Northeast 167th street, my parents and I passed by Taco Bell, Miami Subs Grill, Krispy Kreme, Subway, McDonald’s, and various other fast food restaurants. All of these restaurants belong to one zip code, which happens to be 33162. This area that we pass is less than 5 miles long and also happens to be poor. People need to realize the fact that there is a direct correlation with the amount of money you earn and your weight. If you earn $20,000 a year and you work two jobs, you mostRead MoreFrom Sandwich Shop to Subway 1077 Words   |  4 PagesSubway Report Subway was founded in 1965 by Fred DeLuca and Peter Buck. The duo opened their first sandwich shop when DeLuca was only seventeen years old. DeLuca’s childhood dream was to become a prominent doctor. Therefore, he needed to find a way to pay for his medical career. On the other hand, Peter Buck was a family friend who offered DeLuca the possibility to become business partners. Their first store was opened in Bridgeport, Connecticut. It was called, â€Å"Pete’s Super Submarines.† TheyRead MoreSubway Chain Tested International Waters1102 Words   |  5 Pages psychographic and behavioral. SUBWAY Segmentations Age group-(18-39), Income Level-(c1), Healthy Life style, Urban Area, Halal sandwiches, Kid’s meals, Worldwide locations SUBWAY is always improving their geographic segmentation from their early developing age. By studying SUBWAY’s geographical expansion we can identify what kind of segmentation they include their marketing strategies. SUBWAY chain tested international waters in different countries and the SUBWAY chain is the world’s largest submarineRead MoreSubway Assignment986 Words   |  4 PagesSubway Profile Subway â€Å"Eat Fresh, Live Green†. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say â€Å"The only fast thing about us is our queue†. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca, who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarineRead MoreSubway Case Analysis Essay1296 Words   |  6 PagesCase Study #1 Ââ€" Subway Sandwich Shop Analysis Case Study One Ââ€" Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca

Traditional And Nontraditional Characteristics Predicting...

This is a review of the dissertation A Comparative Study of Traditional and Nontraditional Characteristics Predicting Retention among First Time in College Students researched by C. Joseph (2015). This dissertation looks closely at the retention and completion of first time college students and their persistence to obtain their educational goals. The dissertation also looks at programs and services that support and assist students’ needs and that reduce the risk of stopping-out or dropping-out of college. Joseph’s (2015) research identifies 68% of students coming out of high school enroll into college. These students face immediate challenges of higher education and the curricular demands they encounter. Many institutions put first-time students through orientation programs in an attempt to familiarize the student with all the resources available to them, to help aid in their success. Additionally, these orientation programs usually contain team building components and activities so students have the opportunity to interact and bond with their peers. Students who develop a network of peers feel connected to an institution and utilize the resources available to them. Joseph’s (2015) research states that these students have a much higher success rate persisting through their programs of study and reaching completion. The problem identified, in the dissertation, is the retention rate of First Time in College (FTIC) students at a 4-year, private, not-for-profit university inShow MoreRelatedCollege Readiness System5622 Words   |  23 PagesCollege Readiness 1 Running Head: COLLEGE READINESS AND FIRST-GENERATION COLLEGE STUDENTS Defining College Readiness from the Inside Out: First-Generation College Student Perspectives Kathleen Byrd, M. Ed. Developmental Education Reading and English Instructor South Puget Sound Community College 132 Plymouth St. N.W., Olympia, WA 98502 kathb@u.washington.edu. (360) 754-2889 Ginger MacDonald, Ph.D. Director and Professor of Education University of Washington, Tacoma 1900 CommerceRead MoreAttrition Rate of Online Learning12302 Words   |  50 PagesQuestions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Significance of the Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 II. REVIEW OF RELATED LITERATURE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..9 Demographics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Best Practices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..16 Student Characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...24 III. CONCLUSIONS AND RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.32 Summary †¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.32 Findings .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 33 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...38 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreDessler Hrm12 Tif0511347 Words   |  46 Pagesï » ¿Human Resource Management, 12e (Dessler) Chapter 5 Personnel Planning and Recruiting 1) What is the first step in the recruitment and selection process? A) performing initial screening interviews B) building a pool of candidates C) performing candidate background checks D) interviewing possible candidates E) deciding what positions to fill Answer: E Explanation: The first step of the recruitment and selection process is deciding what positions to fill through personnel planning and forecastingRead Moremkt311 tb chap819898 Words   |  80 Pages10. Perceptual maps include positions of current brands as well as ideal points where a consumer segment would want a product to be.      True  Ã‚  Ã‚  Ã‚  False    11. The STP process is made up of strategy, targeting, and promotion.      True  Ã‚  Ã‚  Ã‚  False    12. The first step in the STP process is to establish an overall strategy.      True  Ã‚  Ã‚  Ã‚  False    13. Automobile manufacturers could build cars specially designed for very tall people, but it is likely that this segment is not substantial.      True  Ã‚  Ã‚  Ã‚  False    14. A complexRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesCompilation Copyright  © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. ii Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storageRead MoreHow Financial Aid Awareness Affects College Access and Success14272 Words   |  58 PagesPaving the Way: How Financial Aid Awareness Affects College Access and Success Literature Review October 2008 In a time of ever-rising college costs, financial aid is critical to increase college access and success. Federal, state, and institutional aid programs help to ensure that students can afford higher education regardless of economic background. Financial aid is most effective when students and families learn about it early enough to make the right choices and plans about high school courseworkRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesof the Disposable Worker? 35 vii viii CONTENTS 2 2 The Individual Diversity in Organizations 39 Diversity 40 Demographic Characteristics of the U.S. Workforce 41 †¢ Levels of Diversity 42 †¢ Discrimination 42 Biographical Characteristics 44 Age 44 †¢ Sex 46 †¢ Race and Ethnicity 48 †¢ Disability 48 †¢ Other Biographical Characteristics: Tenure, Religion, Sexual Orientation, and Gender Identity 50 Ability 52 Intellectual Abilities 52 †¢ Physical Abilities 55 †¢ The Role of DisabilitiesRead MoreOverview of Hrm93778 Words   |  376 Pages Having your company cited under federal occupational safety laws for unsafe practices f. Allowing a lack of training to undermine your department’s effectiveness g. Committing any unfair labor practices 3. Helps you to gain Competitive Advantage Among all the resources possessed by the organizations it is only Manpower or the Human resources that create the real difference. Because all organizations can have the same technology, they can possess same type of financial resources, same sort of rawRea d MoreFundamentals of Hrm263904 Words   |  1056 Pagesresources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u tRead MoreLibrary Management204752 Words   |  820 PagesAll rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 2007007922 ISBN: 978–1–59158–408–7 978–1–59158–406–3 (pbk.) First published in 2007 Libraries Unlimited, 88 Post Road West, Westport, CT 06881 A Member of the Greenwood Publishing Group, Inc. www.lu.com Printed in the United States of America The paper used in this book complies with the Permanent Paper Standard

Deductibility of Legal Expenses †Free Samples to Students

Question: Discuss about the Deductibility of Legal Expenses. Answer: Introduction: ITAA 1997 is an important act of Parliament of Australia. It is a main statute under which the income tax is being calculated. ITAA 1997 is a rewrite of prior Income Tax Assessment Act 1936. ITAA 1997 can be known as the updated model of ITAA 1936. It formulated the norms for tax calculation in Australia. Under section 8-1, it gives provision to allow some deductions. (Australian Government, 1997). Here, the given questions explain some of these deductions their status in ITAA these are as follows: The cost of moving such fixed assets like machinery from one site to another site would be a capital expense no deduction is available under section 8-1 of ITAA 1997. This expense increases the cost for depreciation purpose so; it counted as the capital expenditure. Due to its capital nature, the given provision under section 8-1 does not allow to provide any tax exemption limit. The cost of revaluation of assets considered as the expenses related to fixed assets. During the calculation of deductibility, it is considered as relevant because these expenses enhance the income earning capacity and it also incurred to protect the assets. It is the part of operations in business so, it will considered as revenue in nature and if this cost helps to generate benefit and this expense is likely to recurred then it will considered as deductible under section 8-1 in ITAA 1997. Legal Expenses incurred by a company opposing a petition for winding up: These legal expenses are considered as expenditure related to income earning capacity and structure operations of the company. It appears, if outcome of such expenditure gives profit yielding capacity then this expenditure will considered as capital in nature. If this expenditure gives more impact on the process of operations in business then it will considered as revenue in nature. On the basis of its nature, allowable deduction has decided under section 8-1 in ITAA 1997. Legal Expenses incurred for services of a solicitor in respect of a number of matters, including conveyancing, discharge of a mortgage, and general legal advice relating to a clients business operations. Under section 8-1 of ITAA 1997, legal expenses are allowable deductions if these expenses arise due to daily basis activities of tax payers business. On the basis of the provisions of section 8-1 in ITAA 1997, any loss or outgoing from assessable income which is incurred in generating the assessable income will be allowed to deduct during the tax calculation. It is necessary that these expenses are incurred in carrying out for the purpose of producing assessable income. Then Solicitor can claim for the tax benefit for his expense. Solution: To claim input tax credit, it is required that an organization should be registered for GST purpose. Input tax credit can be claimed when an organization buy any service as their input to sell their product. So, at the time of tax payment, organization can reduce its tax liability because it has already paid during the purchase of this service (Australian Government, 2017) Here, Big Bank is providing services related to finance and it is also registered for GST purpose in Australia. As Big Bank launched its new product and due to this reason bank need to do some changes in its accounting system due to the application of GST on new product. Big Bank prepared its budget for expenditure on advertising campaign for $1,650,000 in which it spend $550,000 on television advertising campaign $1,100,000 on general campaign like radio print media etc. According to the norms of taxation, acquisitions to make input tax supplies like loan deposit facilities will not be creditable acqui sitions. If acquisitions are related to make tax supplies like home content insurance will be creditable acquisitions. In relation to advertising expenditure, TV ads for home contents insurance will be fully creditable. Here, input tax credit will be available for $50,000. In relation to general advertising sources, it becomes necessary to apportion by specific method which must be fair reasonable. One of these types of method will be attribute 2% of expenditure to make tax supplies 98% to input tax supplies, which shows reflection of actual forecasted business line split. References Australian Government, 1997. Income Tax Assessment Act 1997. [Online] Available at: https://www.legislation.gov.au/Series/C2004A05138 [Accessed 03 October 2017]. Australian Government, 2017. Claiming GST credits. [Online] Available at: https://www.ato.gov.au/business/gst/claiming-gst-credits/ [Accessed 03 October 2017]. Clough, M. Jaques, M.S., 2006. The Deductibility of Legal Expenses. [Online] Available at: https://www.tved.net.au/index.cfm?SimpleDisplay=PaperDisplay.cfmPaperDisplay=https://www.tved.net.au/PublicPapers/August_2006,_Sound_Education_in_Taxation,_The_Deductibility_of_Legal_Expenses.html [Accessed 03 October 2017].

Theology Essay Thesis Example For Students

Theology Essay Thesis Peter San AngeloMarch 25, 2002Quiz # 2 Essay # 1How does Christ demonstrate he would remain sacramentally present to the community in the ritual of the Last Supper? At the Last Supper, which is also known as the sacred meal Jesus spoke to his disciples with the outmost amount of trust. He let them know through his words that he would be a part or one with them through anything. He actually said to them he would remain in their human lives no matter what. This meant that Jesus would be with them whether he was alive or dead. These disciples were his twelve closest friends. Sacred meals, expressive of the human relationship to the devine, form a part of the ritual practice of many religions they share a sacred meal with God as a sign of their acceptance by him through the sacrificial act (Paul Bradshaw. Early Christian Worship, A basic introduction to ideas and practice, The Liturgical Press, 1996, p.38). This quote shows the significance of the Last Supper. It was at this time that Je sus made a impact on these disciples for eternity. The disciples truly learned at this final meal that the Lord Jesus was and forever will be the chosen one. We will write a custom essay on Theology Thesis specifically for you for only $16.38 $13.9/page Order now While they were eating, Jesus took a loaf of bread, and after blessing it he broke it, gave it to the disciples, and said, Take, eat; this is my body. Then he took a cup, and after giving thanks he gave it to them, saying Drink from it, all of you; for this is my blood of the covenant, which is poured out for many for the forgiveness of sins. I tell you, I will never again drink of this fruit of the vine until that day when I drink it new with you in my Fathers Kingdom. (The New Oxford Annotated Bible, New Revised Standard Version with the Apocrypha, New York, 1973, Matthew 26:26-28). By saying these words, and making the actions that Jesus made, we see that the disciples will forever recall the life and death of Jesus, as well as all of Jesus achievements. Passover relates to the Last Supper through what can be called a Passover celebration. When celebrating Passover we remember Christs passing over the Israelites houses. When celebrating it is the berakoth, or the head of the household that actually leads the ritual. There is actually steps that occur while celebrating the Passover. Bread is handeled, then a small blessing is said before the bread is broken. The ieces of the bread are then passed out to the people at the table, and then wine is poured. After this, a long blessing occurs, and then the wine is drank. Most commonly food is then given out to be eaten just like the food Jesus gave to his Disciples at the actual time of the Last Supper. The Passover like mentioned above is created to remember Gods greatest actions. There are meals that are commonly done at other times than just Passover. These meals are called anamnesis. At these meals, an epiclesis is said. This means that prayers spoken at the ceremony with the break of the bread and distribution of the wine, are said for God to continue his saving and forgiveness forever. There are also other times that we can give a great offering to the Lord, and its not necessarily delivered through a meal. At every Mass a Christian goes to, a Priest will say the words of the Jesus. This part of Mass is the Eucharist. Through Eucharist the followers of Jesus are one with Christ. The Eucharist Ritual at Mass is where the anaphora, or great offering actually comes into play. This is where Christians devote some sort of offering to the Lord. It doesnt matter if its your heart , soul, anything, as long as its an offering that allows Christ to share his love with us. .u9d6472dd41567bbc41b6d2272cca193e , .u9d6472dd41567bbc41b6d2272cca193e .postImageUrl , .u9d6472dd41567bbc41b6d2272cca193e .centered-text-area { min-height: 80px; position: relative; } .u9d6472dd41567bbc41b6d2272cca193e , .u9d6472dd41567bbc41b6d2272cca193e:hover , .u9d6472dd41567bbc41b6d2272cca193e:visited , .u9d6472dd41567bbc41b6d2272cca193e:active { border:0!important; } .u9d6472dd41567bbc41b6d2272cca193e .clearfix:after { content: ""; display: table; clear: both; } .u9d6472dd41567bbc41b6d2272cca193e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9d6472dd41567bbc41b6d2272cca193e:active , .u9d6472dd41567bbc41b6d2272cca193e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9d6472dd41567bbc41b6d2272cca193e .centered-text-area { width: 100%; position: relative ; } .u9d6472dd41567bbc41b6d2272cca193e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9d6472dd41567bbc41b6d2272cca193e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9d6472dd41567bbc41b6d2272cca193e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9d6472dd41567bbc41b6d2272cca193e:hover .ctaButton { background-color: #34495E!important; } .u9d6472dd41567bbc41b6d2272cca193e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9d6472dd41567bbc41b6d2272cca193e .u9d6472dd41567bbc41b6d2272cca193e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9d6472dd41567bbc41b6d2272cca193e:after { content: ""; display: block; clear: both; } READ: Civil Disobedience EssayAll of these different ways to show appreciation to Jesus Sacramentally, that he is in our life are accepted by the Lord. However, Jesus also shows too us that he appreciates us by Jesus actions at that Last Supper.

Free Essays on American Religion

The American Religious Experience In America today we all have choices to make in regards to our religious beliefs. Many young children are brought up today confused about religion and the significance it plays in their lives. There are many sanctions and rules now on what can and can’t be thought or displayed to people on public property, but it wasn’t always like this. In this paper I will be discussing the American religious experience in regards to the impact religion has in the public schools. Since 1776 the United States has grown from a nation of relatively few religious differences to one of countless religious groups. This expanding pluralism challenges the public schools to deal creatively and sensitively with students professing many religions or no religion. The following questions and answers concern religious holidays and public education, a subject often marked by confusion and conflict. Teachers and school officials, as well as parents and students, should approach this discussion as an opportunity to work cooperatively for the sake of good education rather than at cross purposes. School districts developing guidelines about religious holidays will want to base their policies in the shared commitment of respect for individual religious beliefs expressed in the constitutional guarantee of religious liberty. This means that public schools may neither promote nor inhibit religious belief or nonbelief. Drafters of such guidelines also will want to take account of the role of religion in history and culture. Awareness of legal issues is essential in considering religion and public education, but the law does not supply answers to every question. Within the current legal framework, schools-their boards, administrators, teachers, parents, and students-must make many practical decisions regarding religious holidays. This work can be done only by showing sensitivity to the needs of every student and willingn... Free Essays on American Religion Free Essays on American Religion The American Religious Experience In America today we all have choices to make in regards to our religious beliefs. Many young children are brought up today confused about religion and the significance it plays in their lives. There are many sanctions and rules now on what can and can’t be thought or displayed to people on public property, but it wasn’t always like this. In this paper I will be discussing the American religious experience in regards to the impact religion has in the public schools. Since 1776 the United States has grown from a nation of relatively few religious differences to one of countless religious groups. This expanding pluralism challenges the public schools to deal creatively and sensitively with students professing many religions or no religion. The following questions and answers concern religious holidays and public education, a subject often marked by confusion and conflict. Teachers and school officials, as well as parents and students, should approach this discussion as an opportunity to work cooperatively for the sake of good education rather than at cross purposes. School districts developing guidelines about religious holidays will want to base their policies in the shared commitment of respect for individual religious beliefs expressed in the constitutional guarantee of religious liberty. This means that public schools may neither promote nor inhibit religious belief or nonbelief. Drafters of such guidelines also will want to take account of the role of religion in history and culture. Awareness of legal issues is essential in considering religion and public education, but the law does not supply answers to every question. Within the current legal framework, schools-their boards, administrators, teachers, parents, and students-must make many practical decisions regarding religious holidays. This work can be done only by showing sensitivity to the needs of every student and willingn...

Cost benefit analysis report Coursework Example | Topics and Well Written Essays - 2500 words

Cost benefit analysis report - Coursework Example By free wifi services, it means that the public should be in a position to access internet service while travelling. Since a great percent of the nation is learned, the government should come up with measures to help them access internet services. This will act in a way to improve knowledge in various market centers for those in business, schools or those planning to do business. The main situation on ground, is that majority of people in the country begin their days early to work and use public service vehicles. Many are usually bored because they all meet as strangers and find it difficult to start a conversation so as to break monotony and end up silent till they alight from the vehicles. The introduction of wifi will make passengers enjoy their commutation to work. Most people who use internet services are in business or in school. They need to discover new ways of increasing productivity and try beating the upcoming competition especially for those in business. Free wifi will allow most people after closing their businesses at the end of the day, be able to get new tips of improving their productivity on their way home. Cost benefit refers to, a systematic analysis that shows an approach in estimating the strengths and weaknesses of alternatives that make transactions, activities or functional requirements for business be considered to be of quality. Thus, David, Ngulube and Dude (2013), go ahead to explain that the technique is used to determine options that give the best approach for a business to be adopted and practiced. The benefits are looked in terms of lab our, time and saving costs. It will be practical to the free wifi that we are advocating for. In terms of time saving, the business persons will be able to get new tips on ways to improve attraction from customers without having to visit cyber cafes or areas where internet is available during their off days. It will be

MBA Business and Economic Evironment Essay Example | Topics and Well Written Essays - 1000 words

MBA Business and Economic Evironment - Essay Example As the interest rates change, so do the spending and saving patterns of the people. When interest rates increase the cost of borrowing money increases and hence people borrow lesser where as when there is a decrease in interest rates people are more inclined to borrowing money because the cost of borrowing is lower. This affects the aggregate demand and aggregate supply of a country because money is the basis of all transactions that take place in an economy and if the cost of borrowing money decreases the money demand in the economy would tend to increase and people will be more inclined to spend that money and hence the aggregate demand would increase and this would lead to more people being employed if the economy is not already operating at optimum level of productivity. On the other if interest rates tend to increase then the cost of borrowing increases and people are not willing to borrow, hence the aggregate demand for the economy would decrease and the would have adverse effe cts on the labor as well. An increase in the interest rates in Australia would definitely have the same effects as well and a decrease in aggregate demand is expected. Industrial point of View: If the interest rates are increasing the cost of borrowing for industries would go sky high because industrialists require huge sums of loans because of the industry and the operations that they need to carry out. A very important decision for the firms is based on the interest rates and their trends, the question is: to expand or not to expand The answer lies with the interest rates, if they are very high then the company might postpone their expansionary plans but if they are lower and within a safe limit then the company can go and expand. This applies to whole industries, if industries expand there would be much more labor required and there would be an increase in employment leading to an increase in aggregate demand. Hence if any government is looking to give a boost to its industrial set up it should take special care when dealing with interest rates because it might charter the course of a whole industry and any industry is important to the economy because it has a lot of oth er units such as labor and exports dependent upon such industries, though some governments have come up with industrial interest rates but still they serve the same function. Exchange Rates: The exchange rates of a country play an integral part in determining where the country is heading in the near future and also has far reaching consequences in policy making. Interest rates play a very important role in determining what a country's exchange rates would be, in fact they are also a tool to tamper with the exchange rates. If the interest rates are increasing in an economy, ceteris paribus, then there would be an inflow of foreign currency into that country because people would want to save their money in that country's banks because that would give them a higher return on their investments, when this takes place the demand for a country's currency on the foreign exchange market increases. On the other hand if the interest rat

The Galapagos Island in Ecuador Essay Example for Free

The Galapagos Island in Ecuador Essay Nineteen breathtaking islands stunningly situated in the Pacific Ocean comprise the Galapagos Islands. Aside from the wonderful corporeal attributes of the island, it is also well-known for its â€Å"showcase of evolution. † The island houses different species of sea animals, which were believed to have evolved due to the volcanic activities affecting marine life. In fact, Charles Darwin’s theory of evolution was based on his observations in the Galapagos Island. (UNESCO, 2007) Unique creatures living in the island including land iguanas, giant tortoises, seal colonies, cormorants, bats, rats, and such presents the importance of supporting advocacies to protect and preserve this world heritage site. These animals, also including penguins and other kinds of birds who frequent the island coexist for a balanced marine ecosystem. (The Galapagos Island) Overall, the island boasts of over 1,600 species of various insects, over 800 species of shells, 200 starfishes, 120 crabs, and many more worthy of efforts and support for their conservation and sustained existence. (Explore Galapagos) Animal seclusion in the island was identified to cause nonchalant behavior of animal life in the area. (The Galapagos Island) Imbalance in the existing animal life community in the island is said to be caused by human interference. Human practices that threat the harmony in the Galapagos Island dates for more than two decades ago when explorers hunted animals in the area for personal provisions. Aside from this, people who inhabit the island alter the physical environment affecting the balance in the island’s ecosystem. For instance, some foreign plants set in the area have been identified to damage the life of native plants in the island. To protect the area from further damage brought about by human actions and practices, majority of the area in the Galapagos was transformed into a National Park. Ongoing scientific investigation to sustain preservation is also conducted in the area by the Charles Darwin Station. (Galapagos Conservation) Although the government of Ecuador and other international organizations such as UNESCO are working very hard to continue the protection and preservation of the island, conditions that threaten the unspoiled nature of the Galapagos still exist. Therefore, continuous and intensified support is needed to prevent the destruction of this immaculate heritage site. Primarily, what should be worked on is the growing economy and population in the area, increasing the presence of insidious species of plant and animal life, as well as man-made products that disturb the balanced and harmonious community in the island. Funding and efficient management skills should be a primary concern of everyone involved. To air the call for protection and preservation of the Galapagos, efforts should also be made to educate all people in order to determine the significance of the diverse community existing within the Galapagos and look out for ways on how the advocacy can be supported by all means possible. References Explore Galapagos. (2008). Retrieved October 1, 2008, from Galapagos Conservation Trust.Website: http://www. gct. org/intro. html Galapagos Conservation. (2008). Retrieved October 1, 2008, from Big Five Tours Expedition. Website: http://www. galapagos. com/conservation. php The Galapagos Island. (2006). Retrieved October 1, 2008, from interKnowledge Corp. Website: http://www. geographia. com/ecuador/galislands. htm UNESCO. (2007). Galapagos Island. Retrieved October 1, 2008, from UNESCO World Heritage Centre. Website: http://whc. unesco. org/en/list/1

Canterbury Tales Morality Paper -- essays research papers

Eternal Bliss or Life Amiss?: Analysis of Theme in Chaucer’s The Canterbury Tales The Christian Church has been a driving force in politics and morals for hundreds of years. In the medieval time period in Europe, the Church was particularly strong, a majority of the European peoples and rulers were followers. The set of moral codes and virtues the Church sets forth dictates how each person should live. Provided that one follows these morals, the Church guarantees every follower a place in Heaven, a paradise for a soul after its body’s death. Although the Christian Church offers salvation to each of its followers, nevertheless, certain people’s desire for immediate reward leads them to sin because the idea of an immediate reward outweighs that of a reward promised by the Church for the afterlife. In The Canterbury Tales by Geoffrey Chaucer, the Pardoner, the Summoner, the Oxford Cleric, and the Friar seek immediate reward in cheating unsuspecting victims, in doing as little of what displeases them as possible, and in seeking extravagant posses sions and pleasures. Characters in The Canterbury Tales see opportunities for riches, however immoral, and in pursuing them lose the Church’s promise of entrance into Heaven. The Pardoner and the Summoner in particular display a desire to cheat out anyone they can in order to further their own personal wealth. The Pardoner carries with him â€Å"†¦a pillow-case/Which he assert[s] †¦[is]†¦Our Lady’s veil† (Chaucer 712-713) and he is said to find â€Å"Some poor up-county parson to astound,† (720) charging them to see and touch this false relic. Though he seems a virtuous and trustworthy man, the Pardoner is just a fourteenth century con artist. His official job in the church is to sell ... ...eds of years and remains as such. When inducted to service with the Church, each of the characters: the Pardoner, the Summoner, the Oxford Cleric, and the Friar, are given a place of paradise for their souls after death. As officials in such a highly respected institution, each is expected to maintain his responsibilities and behavior in a proper manner. After seeing the opportunity for personal gain, however, each of the men ignores his job and does exactly what pleases him most. The choice of an immediate pleasure over an eternal pleasure is too great, and thus, each does things that they can not seem to help themselves from doing. These include accepting bribes and cheating unsuspecting holy men, sinful and wicked crimes. It is therefore evident that because each of the characters mentioned prefers his way to the Church’s, he sins and gives up his place in Heaven.

“Only A Pawn In Their Game” – Dylan and The 60s

This past September 11th marked the fiftieth-anniversary of the release of Bob Dylan’s 1962 eponymous album, Bob Dylan. Fittingly, Dylan marked the occasion with the release of his thirty-fifth studio album, Tempest, an album Rolling Stone Magazine recently gave five stars, calling it â€Å"one of his weirdest albums’, and adding, â€Å"It may also be the single darkest record in Dylan’s catalog†. Tempest, rather than being an exception to the trend, is a continuation of the creative resurgence that Dylan has experienced over the past decade, proving that even though he’s now one of rock music’s elder statesmen, his advancing age has not urned him into a mere nostalgia act, but rather has served to cement his legacy as a true musical icon. Despite his prolific touring schedule and studio output, the period that is still most often associated with Bob Dylan is the early 1960s, specifically his involvement with the Civil Rights movement and hi s influence on the popular culture of American society. Louis Masur says that, â€Å"it was what Dylan sang, said, did and represented for a few years in the 1960s that continues to draw the public’s attention and ignite the imaginations of new generations of listeners†. In a three- ear period, Dylan went from being an unknown singer/guitar player to full on protest anthem composer. As a descendant of Jewish race, Dylan was also able to sympathize with visible minorities in ways that others were not able to. He wrote some of the most influential music of the time and would to turn his back on it all, only to reinvent himself. Masur summarizes it perfectly, saying â€Å"Dylan embodied two revolutions within three years, two seismic cultural shifts. Before they ended, and ever since, writers have inquired into the meaning of Bob Dylan†. Bob Dylan was born Robert Zimmerman, the son of Jewish American parents, n Hibbing, Minnesota. His father and uncles owned an electrical store and one of Dylan’s first jobs was helping his father collect on late payments or repossess equipment in situations where payment was long overdue. Growing up in Mid- western America and being Jewish in a town that, as he put it, â€Å"had a certain prejudice against Jews,† left him feeling very isolated and misunderstood. An old high school flame, Echo Star Helstrom explained, â€Å"the other kids, they wanted to throw stones at anybody different. And Bob was different. He didn’t fit in. Not in Hibbing†. In order to cope with the growing feelings of isolation, Dylan turned to music and learned to play to play the guitar that he found in the home his father had bought. He would stay up late at night, listening to a radio station transmitted from Shreveport, and it was on that station that he first heard the music of Hank Williams, Fats Domino, Elvis Presley and Little Richard. These artists left Dylan with a desire for more as he â€Å"absorbed not only these sounds but the promises of independence, individuality, and freedom that (their) music seemed to carry†. In an interview with Jeff Rosen that acts as the backbone or Martin Scorsese’s 2005 documentary, No Direction Home, Dylan, reflecting on the popular music of the time said, â€Å"nobody liked country or rock and roll, rhythm and blues. That kind of music wasn’t what was happening up there. The music that was popular was ‘How Much Is That Doggy In The Window? ’. But that wasn’t our reality, our reality was bleak to begin with, our reality was fear†. The 1950s were a tense time, and the young Dylan found that rock and roll was a good outlet to work through and express what youth were feeling. He formed a few band throughout high school, and his stated goal in his senior yearbook was â€Å"to join Little Richard†. In a voice over scene in No Direction Home, one of Dylan’s high school teacher tells a story about having to pull the curtain because the principal didn’t feel that â€Å"Robert’s piano playing was appropriate for the audience†. Though Bob’s first love was rock-and-roll, he would soon become infatuated with folk music. Folk music’s foundations were laid in the early part of the twentieth century by the International Workers of the World, or the IWW. The first members of the IWW penned songs as part of the effort to establish workers equality and rights, and would sing protest songs while marching in demonstrations. However, during the Red Scare following WWI, state and federal authorities raided the IWW offices and shut down the organization. Folk music was rescued in large part thanks to Woody Guthrie, a poor farmers son who left home at sixteen to discover his homeland. Working odd jobs, Guthrie made it through the Depression and eventually became a radio personality in Los Angeles, reading radical news of KFVD. Within two years, he was living in New York making regular contributions to Communist publications, and went on to join the Navy during the Second World War. Upon returning to the US, Guthrie settled into New York City and wrote ountless songs, including â€Å"This Land Is Your Land†, â€Å"Tom Joad† and â€Å"Pastures of Plenty†, all songs with strong socialist sentiments. â€Å"This Land Is Your Land† was actually written as a Marxist retort to â€Å"God Bless America†, and became an alternative national anthem to the New Left. When asked, about what type of songs he sang and why, Guthrie responded: â€Å"I sing the songs of the people that do all of the little jobs and the mean and dirty hard work in the world and of their wants and their hopes and their plans for a decent life†. His sentiment was expressed clearly on his instrument: â€Å"This Machine Kills Fascists†. Guthrie soon met Pete Seeger, a fellow folk musician who had formed a musician’s union, and they began to travel the nation on an informal tour. With other musicians, they formed a leftist group called the Almanac Singers. They â€Å"promoted union organizing, racial justice, and other causes with their topical songs†, and in the late 40s, they evolved into the Weavers. Things changed in the early 1950s. The Weavers were enjoying a period of great success with the song â€Å"Good Night, Irene†, moving two million copies, making it the best selling record since the end of WWII. Unfortunately, it wasn’t made to last. Guthrie and Seeger were both blacklisted by the studios and recording industry for their outspoken socialist views and communist sympathizing, and were eventually reduced from national stardom to playing small bars on the outskirts of cities. Things began to improve following the 1954 senate censure of Joe McCarthy, and there was a renewed interest in folk music. , beginning in the San Francisco Bay area. The Kingston Trio were instrumental in the resurgence of folk music. Formed in 1957 by three college students, the Kingston Trio proved that folk music, f marketed and sold properly, could be commercialized, and had the potential to be very profitable. In June of 1958, the Trio released ‘Tom Dooley’, an â€Å"unlikely pop/country hit† that sold over three million copies. The group was prolific in their recording, at one point having four albums in the Top 10, simultaneously. Between 1958 and 1966, the Trio would relea se 22 albums, 13 of which ended up in the Top 10. Though criticized for â€Å"watering down† folk songs to make them commercially popular, and standing on the sidelines through the most political and contentious period of American history to date, the group deserves credit for elping to pave the way for the general acceptance of the older folkies, as well as helping to clearing a path for newcomers like Joan Baez and Bob Dylan. In a 2007 interview, Trio member Nick Reynolds told The Huffington Post that the members of the group were â€Å"big fans of the Weavers†, and acknowledge that the Weavers experience had shown them that they were best to take another direction. Reynolds was quoted as saying, â€Å"We decided that if we wanted to have our songs played on the airwaves, we'd better stay in the middle of the road politically. We'd just got out of school. We didn't want to get blacklisted† When asked if the Weavers ad warned the Trio to avoid controversy, he simply said: â€Å"They didn't have to†. In t he fall of 1959, Dylan relocated to Minneapolis and enrolled in the University of Minnesota, though he rarely attended class. It was during this time that the Kinston Trio were beginning to have great success, and there emerged a changing perspective amongst the youth of America. The area surrounding the University had a bohemian element to it, and it inspired Dylan to sell his electric equipment and buy an acoustic guitar. This turn from rock and roll to folk music was significant, as it provided Dylan with an outlet to perform in small coffee shops and o meet like-minded people, a relatively new phenomenon for the outsider Dylan. Minneapolis was also where Zimmerman adopted the name ‘Bob Dylan’ when asked how he wanted to be presented on the bill at his first performance. It was around this time that he was introduced to the music of Woody Guthrie and was given a copy of Woody’s autobiography, Bound For Glory. Dylan described his initial take on Guthrie in his 2004 memoir, Chronicles: Volume One, saying, â€Å"The songs themselves had the infinite sweep of humanity in them †¦ [He] was the true voice of the American spirit. I said to myself I was going to be Guthrie's reatest disciple†. Dylan related to Woody’s stories about the people down on their luck and no doubt correlated his experience as a repo-man, even if just subconsciously. Guthrie’s importance was immediately clear to large number of people, and Mike Marquees has said â€Å"He was authentic because he came from and sang for the oppressed†. However, as previously stated, â€Å"Woody was an unabashed political partisan, a self-styled â€Å"full blooded Marxican† and enthusiastic class warrior†, which wasn’t a great career move in the McCarthy era. Dylan was so impressed with Guthrie that he decided to try to adopt his traits nd personality. He began wearing a corduroy hat, jeans and work shirt, imitating his Woody’s okie accent and imitating a tick he had, not conscious of the fact that he was actually imitating the symptoms of Huntington’s disease. In Guthrie’s music, Dylan found a mix of individualism and populism, humour and rage, and a general sense of the possibility of self-creation. Marquee says, â€Å"Guthrie offered an identity that was more genuinely Dylan’s own than the one his so ciety had saddled him with†. After dropping out of University, Dylan headed east to New York, having heard that Guthrie was in a hospital, on his deathbed. Shortly after arriving in New York, Dylan made the pilgrimage to see his dying idol, playing a few songs for him while there. The visits would continue for some time, but Dylan was about to explode onto the scene. Playing in small bars in Greenwich Village proved to be a great experience for the young Dylan. Only 20 at the time of arriving in New York, he was able to create quite an impression almost immediately. He played regular gigs at the Cafe Wha? and would occasionally work as a session musician for Columbia. John Hammond, a record produced for Columbia Records, happened to be watching a recording ession that Dylan was part of, and recognized his talent immediately. Before discovering Dylan, Hammond’s most notable signing was Billie Holliday, the singer of â€Å"Strange Fruit†. Released in 1939, â€Å"Strange Fruit† was a song about racial injustice and lynch mobs in the American south, which at the time was very heavy subject material. However, the song wa s a great success and helped to draw attention from the north to the injustices of the south. It also showed that Hammond wasn’t afraid to support controversial artists with opinions, given his support of the desegregation of the music industry. Dylan himself has described Hammond as â€Å"no bull-shitter. There were maybe a thousand kings in the world an he was one of them†. Dylan released his first album in 1962, produced by John Hammond. The record only had two original compositions, but that’s what the folk scene was like at the time. The album flopped, only selling about 5000 copies, and Dylan was soon being referred to as â€Å"Hammond’s folly†. Undeterred, Dylan soon sought out a manager, and found Albert Grossman. In Chronicles, Dylan describes his first impression of Grossman: â€Å"He looked like Sydney Greenstreet from the film The Maltese Falcon, had an enormous presence, always dressed in a conventional suit and tie, and he sat at his corner table. Usually when he talked, his voice was loud like the booming of war drums. He didn't talk so much as growl†. Grossman was also the man responsible for forming Peter, Paul and Mary. They were a truly manufactured form of music, where Grossman had gone so far as to change Paul’s name from Noel to Paul in order to achieve that wholesome, Bible feel. Through Grossman, Peter Paul and Mary were able to record Dylan’s Blowin’ In The Wind, achieving a #2 hit just behind the Beatles ‘Help! , and marking Dylan as an expert songwriter for the new movement that was emerging. Dave Van Rock, a contemporary of Dylan’s from his village days, told Mike Marquees that the folk revival could be described as â€Å"part and parcel of the big left turn middle-class college students were making†¦ So we owe it all to Rosa Parks†, or more s pecifically, the sit-in movement that had begun with four college students in North Carolina. The movement began to gain traction as it spread to other cities, and a few weeks after the North Carolina sit-ins, the Student Nonviolent Coordinating Committee was formed. The SNCC committed itself to destroying Jim Crow through nonviolent means and action, and adopted many folk songs as â€Å"freedom songs†. The SNCC had a sister group in CORE, or, the Congress of Racial Equality. Founded in 1942, the group had practically collapsed in the McCarthy era, but was finding renew strength and interest by both whites and blacks that wanted to take an active role in social change. One of the members was Bob Dylan’s girlfriend, Suze Rotolo. Rotolo booked the then unknown Dylan for a CORE gig, and wanting new material to play, he wrote â€Å"The Death of Emmitt Till†. Murdered in 1955 for llegedly making lewd comments to a shop owner’s wife, Till was only 14 years old. After being missing for a few days, his body was recovered from a river, weighed down by a cotton gin secured to his neck with razor wire. The men who were eventually charged were acquitted on all charges and the case remained unsolved. Till’s mother insisted t hat the photos of her son’s body be run in the paper to show exactly how ugly the racism of the south was, that they would kill and mame a child. Though Dylan quickly derided the song as â€Å"bullshit† and never released it, it was a pivotal moment in his songwriting career. Dylan was born the same year as Till, as was Muhammad Ali, who often said that Till’s murder was a defining moment in his own racial consciousness. Dylan’s political affiliations reached their peak on August 28, 1963, when he performed alongside Peter Paul and Mary, Joan Baez, and Odetta at the March on Washington. Peter Yarrow of Peter Paul and Mary said that the March on Washington â€Å"was not only a moment of extreme hopefulness, it was a moment of the confirmation of the possibility of that hope becoming a reality. That was the moment of recognition of what people could do to change history†. Everyone but Dylan took part in singing Blowin’ In The Wind, and then he stepped up to perform two songs unfamiliar to the audience. Seemingly unable or unwilling to express himself in anyway but song, Dylan didn’t speak, he began playing ‘When The Ship Comes In’. Singing about how â€Å"the sun will respect/every face on the deck†, Dylan shared his â€Å"jaunty vision of inclusive, unqualified liberation, unfolding as ‘the whole wide world is watching’†. The â€Å"ship† he sings of is likely a metaphor for what was being called â€Å"The Movement†. With the biblical phrasing and the egalitarian imagery, the song had a lot in common with the â€Å"Dream† speech that Martin Luther King Jr would give later that day. Dylan, though obviously not African American, was Jewish, and so the message of inclusion in both the song and the speech extend to the persecutions that the Jewish people had suffered in America as well. His second song had been inspired by the assassination of Medger Evers, an organizer for the NAACP in Jackson, Mississippi. Evers had been shot only a few months previous, on June 12, 1963, only a few hours after President Kennedy announced plans to seek new civil rights legislation. A war hero, Evers had been involved with the Emmitt Till case, and had been an instrumental figure in the NAACP. Using rap-like rhythm, Dylan sings a song simple in form but deep in content. He doesn’t condemn the assassin, but rather, he condemns the political system that encourages the behavior of the poor uneducated masses. The song was titled â€Å"Only A Pawn In Their Game†, and it has been described as a â€Å"searing class analysis of the southern skin privilege† in America. The song begin by retelling how the man shot Evers from behind a bush, and sings â€Å"But he can’t be blamed, he’s only a pawn in their game†. The next verse, Dylan cuts directly to his point; â€Å"A South politician preaches to the poor white man â€Å"You got more than blacks, don't complain You're better than them, you been born with white skin† they explain,† Dylan attempted to demonstrate the politics of racial division in song form, on a day when everyone else was focusing on unity. The song’s core message was about the persistence of racism, and â€Å"the central weight of white-skin privilege† in the American political system. Dylan doesn’t hold the individual responsible, he holds the state responsible, and the political system that pits poor whites against poor blacks. This was the ultimate finger-pointing song. Not long after, Dylan released his 3rd album, The Times They Are A-Changin’, but he had already become isillusioned with The Movement. No sooner had he been appointed the musical conscience and spokesman of a generation than he rebelled against in. Echoing his own song lyrics showing that he, like the â€Å"sons and the daughters† in Times They Are A-Changin’, was also â€Å"beyond your command† . When President Kennedy was shot in November 1963, it affected Dylan more than he would admit. The entire country was in shock, and less than a month after the shooting on Friday December 13, The Emergency Civil Liberties Committee presented Dylan with the Thomas Paine award for his work with the civil rights movement. Dylan, still only 22 at the time, was very nervous and became fairly intoxicated. When he got up to accept the award, he didn’t make much of an effort to mask his contempt for the people there: â€Å"I haven't got any guitar, I can talk though. I want to thank you for the Tom Paine award in behalf everybody that went down to Cuba. First of all because they're all young and it's took me a long time to get young and now I consider myself young. And I'm proud of it. I'm proud that I'm young. And I only wish that all you people who are sitting out here today or tonight weren't here and I could see all kinds of faces with hair on their head – nd everything like that, everything leading to youngness, celebrating the anniversary when we overthrew the House Un-American Activities just yesterday, – Because you people should be at the beach†¦.. There's no black and white, left and right to me anymore; there's only up and down and down is very close to the ground. And I'm trying to go up without thinking about anything trivial such as politics. † Essentially, the speech served as his declaration of independence from politics. Dylan’s assertion that he now considered himself â€Å"young† was further emphasized the following June when he released Another Side Of Bob Dylan. The songs on the album were a different variety than that of his previous material, especially the song ‘My Back Pages’, with its refrain of â€Å"I was so much older then, I’m younger than that now†. This song served to boil-down his drunken babbling at the ECLC to a beautiful piece of art that explained his position in a way that people would understand. In March of 1965, Dylan released his fifth album, Bringing It All Back Home. It wasn’t a complete departure from what he had been doing, with the album content split 50/50 between acoustic and electric arrangements, but it was a clear indication f where he was going with the music. The defining moment came when he played the Newport Folk Festival in July of that year, in what would later be referred to as â€Å"the most written about performance in the history of rock†. Dylan wanted to play electric instruments and asked members of the Paul Butterfield Blues Band to play with him. Together, they played three, ‘Maggie’s Farm’ off of Bringing It All Back Home, ‘Like a Rolling Stone’, which had just been released, and an unreleased version of ‘It Takes a Lot Too Laugh, It Takes a Train To Cry’. There was a large amount of booing, and the performance was a clear eparture from his previous two appearances at the festival, when he performed acoustic songs with Joan Baez. The irony though, was that in not wanting Dylan to change as an artist, they were actually acting like the Establishment that they were hoping to change. Their reaction to his evolution and change in direction was a desire to maintain the status quo, and was actually is counterintuitive to the emerging counterculture. Over the next year, Dylan would go on to make Highway 61 Revisited and Blonde On Blonde, each with fully electric arrangements. Throughout his fifty-year career, Dylan has proven countless times that he’s apable of reinvention. After starting out as a rock and roller, he turned to folk and protest music. When that lost it’s appeal, he went back to rock music, and by the end of the sixties he had invented folk-rock and country-rock with his albums John Wesley Harding and Nashville Skyline, respectively. His turn away from politics and the New Left movement set the precedent for the selfish behavior that would dominate late sixties and early seventies culture, and he came to be recognized as a symbol for what was, and largely still is, considered â€Å"cool†. The guy is so â€Å"cool† in act, that when President Obama presented him with The Presidential Medal Of Freedom earlier this year, saying that â€Å"There is not a bigger giant in the history of American music,† and that the â€Å"unique gravel-y power of his voice helped redefine not just what music sounded like, but the message it carried and how it made people feel†, Dylan accepted the medal wearing aviator sunglasses. The significance of the President being a young black man from Chicago, wh ere protesters chanted Dylan’s line â€Å"The Whole World Is Watching! † during the 1968 riots outside the democratic national convention should not be overlooked. Dylan’s work throughout the early 60s created a legacy for the rest of the musicians and bands that would come out of the decade. Bruce Springsteen, an artist also signed by John Hammond and who was called â€Å"The New Bob Dylan† when he released his first album, inducted Dylan into the Rock-and-Roll Hall of Fame, saying that while â€Å"Elvis freed our bodies, Bob Dylan freed our minds†. Springsteen also spoke for the countless band and groups that Dylan inspired, saying: â€Å"without Bob, the Beatles wouldn’t have made Sgt. Pepper’s, the Beach Boys wouldn’t have made Pet Sounds, the Sex Pistols ouldn’t have made ‘God Save The Queen’, U2 wouldn’t have done ‘Pride In The Name Of Love’, Marvin Gaye wouldn’t have done ‘What’s Goin’ On? ’, the Count Five would not have done ‘Psychotic Reaction’, and Grandmaster Flash might not have done ‘The Messageâ €™ † Springsteen outlines the influence that Dylan has had a wide scope of genres, but the defining characteristic that these bands have in common is that they were all willing to produce songs on touchy subjects in new, bold interesting ways. Dylan inspired these artists to look at what society was offering, and to say â€Å"here’s something better†.