The Secret Life Of Bees Essay Example For Students

The Secret Life Of Bees Essay Do you ever feel like you are keeping somebody down in the event that they generally need to stress over you? You may feel embarrassed or you may not give it a second thought on the off chance that they stress for you. In the story, The Secret Life of Bees, Sue Monk Kidd demonstrates that the character, May, feels like she is keeping everybody down. April’s demise is a hit to May who starts acting like a juvenile youngster. The remainder of her sisters, August and June, lived with May in the pink house because of their concern of her affectability and compassion towards others in torment. Since May is a touchy individual, all who realize her are worried about her continually, including her two sisters, who couldn't proceed onward with their lives. We will compose a custom exposition on The Secret Life Of Bees explicitly for you for just $16.38 $13.9/page Request now May was holding everybody back.May is an adoring, delicate, and open individual to everybody. At the point when she sees somebody in torment, she promptly sympathizes with their torment it’s as though it is going on to her. For instance, when April got a toothache, May’s gums began feeling swollen simply like April’s. At whatever point April is in a difficult situation or gets harmed, May could sympathize with her torment. August referenced that, â€Å"When April kicked the bucket, something in May passed on, as well. She never was typical after that. It appeared as though the world itself became May’s twin sister† (97). To May the world resembles her twin sister whose torment she can feel when something occurs out there. For example, when a man named Mr. Raines was slaughtered by a shotgun, May becomes disturbed tearing her shirt open and starts smacking her arms and scratching her face as she cries. Now and then when May attempts to hold the agony in she sings â€Å"Oh! Susanna,† however more often than not it never works. Be that as it may, June concocts a plan to make a howling divider for May. This divider aided May gigantically when she needs to discharge her displeasure and torment. May can compose anyone’s name on a bit of paper. .s wrong since when they help May, she feels embarrassed about being a powerless individual who can't deal with her own issues. May cherishes being adored back, yet not in a way where everybody needs to stress over her and ensure she isn't discouraged. May needs everybody to stress over their own lives and future. She didn't need everybody to change their life designs just to ensure her and make her happy.In decision, the peruser should see that May’s activities were keeping them down. She could place herself in other’s positions and couldn't hold her emotions in. This made everybody stress for her, particularly August and June. They couldn't proceed onward and settle on life choices for themselves. From this, the peruser ought to understand that when an individual is in a similar situation as May, they would feel embarrassed for making everybody keep down and unfit to stress over their own future lives.

Albrecht Durer Example For Students

Albrecht Durer Biography Outline1 Biography1.1 Albrecht Durer (1471-1528)1.2 Childhood1.3 The First Picture1.4 Fame and Popularity1.5 Last Years1.6 Features of Creativity Life story Albrecht Durer (1471-1528) Albrecht Durer was conceived in Nuremberg on May 21, 1471. His dad moved from Hungary and was known as the best diamond setter. The family had eighteen youngsters; the future craftsman was brought into the world the third. Being the child of a city occupant who had numerous youngsters, he needed to take care of himself since the beginning, and care for food didn't leave him for his entire life. In the long periods of his big name, Durer was not a poor man and tales about this emerged from a misconception. Simultaneously, his position was entirely unenviable contrasted with the extravagance wherein the renowned Italian specialists lived. He was a man of virtuoso; he was exceptionally instructed and ready to watch nature. His creative mind was rich, and his drawing was very acceptable. Youth Durer from youth helped his dad in a gems workshop, and he had extraordinary expectations with respect to his child. Be that as it may, the fantasies didn't work out. Albrecht was sent the Nuremberg craftsman Michael Wolgemut at 15 years old. Wohlgemuth was a brilliant craftsman as well as ably took a shot at the etching on wood, copper and consummately passed his insight to the constant understudy. The First Picture Having completed his examinations in 1490, Durer composed his first work of art Portrait of the Father and went on an excursion so as to gain from different bosses and addition new impressions. He visited numerous urban areas in Europe bringing his level up in the visual expressions. During this period, the craftsman was hitched to a young lady from a well off family by earlier game plan with him and her dads. This occasion permitted him to raise his status and get money to start his own business. Durer started to draw etchings and before long started to procure achievement and notoriety. Working eagerly, he attempted to extend the thin and cunning skylines of the then German specialists. Distinction and Popularity Durer was companions with the most noticeable humanists in Europe. Among its clients were rich burghers, German rulers, and head Maximilian I, for whom he, among other significant German craftsmen, performed drawings with a pen to the petition book (1515). In a progression of pictures of the 1520s, Dã ¼rer reproduced the sort of man of the Renaissance period, permeated with a pleased cognizance of the self-esteem of ones own self, accused of extreme otherworldly vitality and commonsense intentionality. A self-representation of Albrecht Durer at 26 years of age wearing gloves is especially intriguing. Hands of a model lying on the platform are a notable procedure for making the deception of closeness between the depicted and the watcher. Durer could get familiar with this visual stunt on the case of such fills in as Mona Lisa. He saw her while making a trip to Italy. The scene that is found in the open window is an element run of the mill of northern craftsmen, for example, Jan Van Eyck and Robert Campen. The magnificence of Albrecht Durer was developing each year; his works were regarded and conspicuous. Having met Maximilian I, the craftsman indicated two pictures of his forerunners painted ahead of time. The Emperor was enchanted with the artistic creations and quickly requested his representation, yet he was unable to pay promptly, so he started to pay Durer a good honor each year. When Maximilian kicked the bucket, the premium was not, at this point paid, and the craftsman went on an excursion to reestablish equity, yet he didn't succeed. Furthermore, toward the finish of the excursion, Albrecht became sick with an obscure sickness, potentially with jungle fever, and experienced seizures for the rest of the years. .u371889d75e2bbda63a36878571bbe456 , .u371889d75e2bbda63a36878571bbe456 .postImageUrl , .u371889d75e2bbda63a36878571bbe456 .focused content region { min-tallness: 80px; position: relative; } .u371889d75e2bbda63a36878571bbe456 , .u371889d75e2bbda63a36878571bbe456:hover , .u371889d75e2bbda63a36878571bbe456:visited , .u371889d75e2bbda63a36878571bbe456:active { border:0!important; } .u371889d75e2bbda63a36878571bbe456 .clearfix:after { content: ; show: table; clear: both; } .u371889d75e2bbda63a36878571bbe456 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; murkiness: 1; change: darkness 250ms; webkit-change: obscurity 250ms; foundation shading: #95A5A6; } .u371889d75e2bbda63a36878571bbe456:active , .u371889d75e2bbda63a36878571bbe456:hover { haziness: 1; progress: mistiness 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .u371889d75e2bbda63a36878571bbe456 .focused content region { width: 100%; position: relative ; } .u371889d75e2bbda63a36878571bbe456 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content improvement: underline; } .u371889d75e2bbda63a36878571bbe456 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u371889d75e2bbda63a36878571bbe456 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-outskirt span: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u371889d75e2bbda63a36878571bbe456:hover .ctaButton { foundation shading: #34495E!important; } .u371889d75e2bb da63a36878571bbe456 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u371889d75e2bbda63a36878571bbe456-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u371889d75e2bbda63a36878571bbe456:after { content: ; show: square; clear: both; } READ: Fra AngelicoLast Years His last long periods of life Durer filled in as a painter, one of the significant canvases is The Four Apostles. Specialists of crafted by the well known craftsman come to differences, somebody sees four demeanors in this image, and somebody discusses Durer’s react to debate in religion. However, Albrecht took his musings to the grave on this issue. Eight years after the malady, Durer kicked the bucket on April 6, 1528, in the city, where he was conceived. Highlights of Creativity The substance of the considerable seething period, its ideological accomplishments were profoundly reflected in crafted by this craftsman. Â Durer summed up the reasonable mission of forerunners and counterparts into a basic arrangement of aesthetic perspectives and in this manner established the framework for another phase in the improvement of German workmanship. The curiosity of the brain, the assortment of interests, the taking a stab at the new, the boldness of extraordinary endeavors, the force and expansiveness of lifes discernment place him close to the incomparable Italians. An appreciation for the perfect agreeable excellence of the world, the longing to figure out how to the insight of the levelheaded laws of nature saturates his inventiveness. Feeling fomented at the fierce occasions of his time, Dã ¼rer knew about the inconsistency with its traditional beliefs and made profoundly national run of the mill pictures of the individuals of his nation, loaded up with internal quality and uncertainty, willed vitality and reflection. Watching the truth, Durer was persuaded that living nature couldn't be placed into old style recipes. His innovativeness is brimming with striking complexities. Levelheadedness and feeling, the longing for amazing and connection to detail are joined with it. Living nearly two periods, Durer reflected in his specialty the deplorability of social emergencies that finished in the destruction of the worker war. His inventiveness decided the main heading of the craft of the German Renaissance. His effect on contemporary specialists was incredible; it infiltrated to Italy and France. The inventiveness of Durer is saturated with the soul of insubordination, edgy free for all or celebrating, high brilliance and horrendous articulation of on the other hand blazing, biting the dust, flaring shading and light. Being a gifted craftsman and etcher, for the entire memoir, he made a great deal of amazing etchings. Durers drawings are extremely assorted both as far as themes and methods of performing. Copper inscriptions and drawings on wood have spread all through Europe and added to the advancement of these kinds of workmanship. He had numerous great understudies so the notoriety of his school endured long after him.

Fast Food Industry Essay

â€Å"Fast nourishment † this term was perceived in word reference by Merriam-web star in year 1951 for the most part we need little capital prerequisite to begin a quick †nourishment eatery; little exclusively claimed quick †nourishment café have gotten regular all through the world. Establishments are the piece of café networks which tasks is to give normalize nourishment stuffs to the various areas for models Pizza Hut, KFC, McDonald, Dunkin Donets, and numerous others. For beginning any inexpensive food business the capital necessity are generally low than some other business. That is the explanation everywhere throughout the world exclusively claimed drive-thru eatery are expanding. The term inexpensive food is use for which can be arranged and served rapidly than other supper, least planning time is considered for cheap food, for the most part this term alludes to nourishment deal in eateries and stores with low time readiness and served to clients in type of bundled for remove/takeout. This exploration was lead to discover the components for consumer loyalty. The sentiment of joy and frustration is known as Satisfaction. In the event that the item was not fulfilled individual sentiments, at that point it will be disappointed, and if item fulfilled individual emotions after the utilization they will be fulfilled. Client is the key job in any business, with no client it’s hard to work together, and that the reality it’s the essential work intimately with your client. Since client can likewise make your business. Business runs however client, without the client there is no business. Fulfillment is an individual inclination of joy or the failure, if their desire level meets, their degree of fulfillment likewise expanding however on the off chance that not, at that point dissatisfaction comes. Consumer loyalty is significant for each association; it is possible that they are administration segment or the private division. It’s few out of every odd time to fulfill your client. Since there are such a significant number of clients utilizing items. Also, every clients utilizes it in an unexpected way, take it in an unexpected way, and talk it in an unexpected way. The most perilous part for any association is verbal. You can’t stop each person’s mouth, regardless of whether you give your best of best, they despite everything contend on your items which are bad for quite a while. A few clients loves your item and after use they express great words for the item. Be that as it may, some utilization your item, and talk wrong informal exchange for the item. Significant PLAYERS. There are sure principle players of inexpensive food ventures. Which are as per the following. 1. McDonald organization 2. Burger lord 3. Wendy’s/Arby’s bunch 4. Starbucks organization 5. Pizza hovel 6. Dominos enterprise 7. Yum! Brands, Inc 8. Popeye’s SWOT ANALYSIS Strengths: 1. Snappy Service: †perhaps the greatest quality of inexpensive food is that it offers speedy assistance. The greatest preferred position of this is it spares a ton of time. What's more, in this cutting edge world time is cash thus snappy help is the greatest quality. 2. Moderate: †Usually inexpensive food is evaluated at a truly reasonable rate which begins from rupees 2. Despite the fact that the costs are low in the cheap food industry, the amount is more and subsequently esteem for cash. 3. Fascination: †The ads of cheap food are conspicuous and engaging particularly to the adolescent and the more youthful age. One of the most notable individuals in the purchasing choice are the children who are affected by promotions on TV who thusly impact their folks. Henceforth it supports the deals. Shortcoming: Different Preferences: †India is a place that is known for assorted variety. Individuals in India have various inclinations and taste. The cheap food industry can't take into account all the preferences and inclinations of individuals. For e. g. a few people eat Non †Veg and some don’t eat non †veg, in this way making an issue. Such issues have ascended at KFC and McDonalds. Another distinction in inclination can be found in the decision of the kind of nourishment. A few people lean toward South Indian while some favor North Indian. So a south Indian joint selling masala dosa , can't begin selling chole nature according to customers’ inclination. 1. Absence of customization: †Fast nourishment is normally pre-made and pre-stuffed and not straight from the broiler. So once the dish is made it can't be modified by the customer’s decision or inclination. For e. g. a McDonalds burger is arranged much before the client buys it and he needs to get it for what it's worth. Regardless of whether the client needs the burger without onion or cheddar still he needs to buy it because of absence of customization. 2. Unhygienic and undesirable: †Most of the occasions however being delicious the oil content in cheap food is exceptionally high. Consequently individuals are currently moving endlessly from inexpensive food. The cheap food arranged is additionally unhygienic particularly at the street side joints. Subsequently these are viewed as shortcomings to the cheap food industry. Openings: 1. Developing family units: †these days it is said to be the time of inexpensive food. Guardians and children particularly incline toward cheap food because of its snappy help and for it’s fulfilling craving at moderate costs. This is a developing open door for the business since families these days lean toward eating out, as opposed to cooking at home. 2. Urban way of life: †The development story of India isn't constrained to metro urban areas. Presently it has additionally discovered its way into some country zones and some semi †urban areas. Cheap food joints are not a thing of huge urban areas now. Individuals in urban communities and towns are currently having extra salaries in their pockets. Eating out now is an ordinary thing for the simple individuals in the semi urban zones. Dangers: 1. Restrictions from different associations: †Due to the different inclinations in the nourishment some resistance is gotten by the inexpensive food industry. As revealed in the papers associations like PETA are restricting the utilization of meat fat in the things of McDonalds. There was additionally a tremendous uproar when Kentucky Fried Chicken (KFC) was being acquainted with India. This is a significant danger to the inexpensive food industry. 2. Area: †One of the significant dangers in India is from the area perspective. Inexpensive food joints can’t be opened in specific areas despite the fact that there may be proof of significant purchaser request in the region. For e. g. A Hindu commanded region may represent a risk to joints serving meat related items since the dairy animals is viewed as holy to them. 3. Prepared to-eat: †Nowadays prepared to eat items are more sought after in the market attributable to the way that buyers experience to remove least difficulty in readiness from which the outcomes are sound nourishment, rich healthy benefit, simple on pockets and higher incentive for cash when contrasted with the nourishments accessible in an inexpensive food joint. 4. Wellbeing Concerns: †Due to the low quality fixings utilized in most of nearby inexpensive food joints, the sanitation and the cleanliness factors which are for the most part not kept up, have offered cause to different clinical and other wellbeing related associations and certain NGO’s who have taken it up to voice these issues and carry it to the consideration of the overall population. In this manner guiding the consideration of people in general to change the preferences to nourishments that are increasingly sterile and safe. Here canned staples remain to pick up favorable circumstances. LITRETURE REVIEW. Consumer loyalty: According to Zairi (2000) the sentiment of delight and desire satisfaction is known Satisfaction. In the event that the item won't fulfilled client sentiments they will be disappointed. also, if item fulfilled them after the utilization client will be fulfilled and get faithful to that item or brand. As it were consumer loyalty is products or administrations which satisfy the client desire regarding quality and administration for which satisfy the consumer loyalty as far as quality and administrations for which he paid. On the off chance that consumer loyalty creates they will get faithful to that item and brand or their reliability will be useful for the organization in the sense as a benefit. Consumer loyalty is the piece of advertising and play significant , in such a case that your client is happy with your administrations or items, your position will be acceptable in the market. Oliver (1981) portray in his examination that consumer loyalty is the piece of showcasing and assume significant job in the market. In any association fulfillment of client is increasingly significant, in such a case that your client is happy with your administrations or items. Your position will be acceptable in the market. In bygone eras clients fulfillment was not all that much significant and individuals were not centered around the quality. In any case, presently a days rivalry is instructed and client knows about all the items and organizations because of training and learning condition and this is the explanation that each business is worry to satisfy appropriately clients need and needs. Concerning a wide range of business association consumer loyalty is the most significant issue, and considered as most solid criticism, for the greatness of any business association (T .W . , 2001). Veloutsou (2005) portrays in his investigation in regards to consumer loyalty unmistakable items and administrations, there is a qualification . The differentiation among unmistakable and immaterial products becomes coz various components of clients fulfillment, and that is the reason they ought to be dealt with independent and particular. Churcill (1982) consumer loyalty has generally speaking response of desire for utilization with an item or administration on the base of discernment, assessment and mental response. As per Kottler. (2000) fulfillment is the whole of characteristics of items and administrations. Kurniawan (2010) consumer loyalty can change over the timeframe, it is a unique procedure. The individual’s recognition about the product’s or service’s execution prompts consumer loyalty Tat, Sook-Min , Ai-Chin, Rasli , and Hamid, (2011). Determinants of consumer loyalty: Huang (2011) advancements is diverse type of exercises for attracti

Case Analysis - Kraft Foods Oreo and China - Free Essay Example

Case Analysis Kraft Foods Oreo and China Case Analysis In order for a business to be successful in another country besides the country that their business is based out of, a business must understand the market conditions of the particular country they are looking at investing their products in. A market conditions that a business must consider when making a move to another country includes that of how well their product will do in another country. If a business has not fully analyzed this concept, then their product may not do as well as they hoped for in that particular country and in all will have an effect on the overall revenue for the business. In this particular assignment, I will analyze the case of the Oreo cookie manufactured by Kraft Foods and it acceptance into the country of China. The case analysis of the Oreo cookie manufactured by Kraft Foods and it acceptance into the country of China will include a summary of the basic situation described in the case, a discussion of Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢ market, a discussion of the changes in Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace over the last 20-30 years, an explanation of the efforts by Kraft Foods to enter Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace, and a discussion of the important factors that make entry into Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace challenging and potentially risky for Kraft Foods. Basic Situation Kraft Foods is one of the world leaders in the production of beverages, snack foods, dairy products, and food (Kraft Foods, 2011). Kraft Foods began its company in the year of 1903 in Chicago, Illinois (Kraft Foods, 2011). Kraft Foods has expanded its business from Chicago to New York to international over the year which has contributed much to the success of their business (Kraft Foods, 2011). Kraft Foods began the manufacturing of the Oreo cookie in 1912 (Clement, S., Jain, T., Jose, S., Koellmann, B, 2013). The basic situation in the case of the Oreo cookie manufactured by Kraft Foods and it acceptance into the country of China is how Kraft Foods did not anticipate the acceptance of their Oreo cookie in China to be unfavorable. Kraft Foods only marketed their Oreo cookie in the United States until the year of 1996 (Clement, S., Jain, T., Jose, S., Koellmann, B, 2013). In the year of 1996, Kraft Foods decided to market their Oreo cookie globally starting in China (Clement, S., Jain, T., Jose, S., Koellmann, B, 2013, para 3). However, Kraft Foods discovered that over the last 10 years, their Oreo cookie was not as favorable in China as it was in the United States (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 4). The cause of this unfavorable accpetance of Kraft Foods Oreo cookie in China was mainly due to the business strategy of Kraft Foods. Kraft Foods decided it would be acceptable if they used the business strategy of their Oreo cookie just like what they used in the United States. However, this business strategy was not as successful as Kraft Foods would have hoped it would be. The business strategy of Kraft Foods and their Oreo cookie in the United States was that of a sweet and bitter cookie which was not accepted well in China (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 6). In addition to the Oreo cookie being to sweet and bitter for China, the price for a package of Oreo cookies was high which was not accpeted by China (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 7). This led to Kraft Foods evaluating how it could change their business strategy to adapt to the needs of China. After evaluating the Oreo cookie to the needs of China, Kraft Foods discovered that t he Oreo cookie needed to make the Oreo cookie to contain more chocolate and less sugar in the cream filling (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 8). Kraft Foods also found that they needed to make the pricing of a package of Oreo cookies more reasonable to the Chinese market. Kraft Foods reduced their pricing of their Oreo cookie packages to $0.29 with less cookies in the package which is more sutiable for the needs of Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s people (Clement, S., Jain, T., Jose, S., Koellmann, B., 2013, para 8). With these adjustments to Kraft Foods Oreo cookie, may the acceptance of the Oreo cookie more favorable in China. Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Market It is essential for Kraft Foods to understand the market and retail market for cookies in China prior to conducting business in their country. However, Kraft Foods went into China with a mindset that their Oreo cookie would be well accepted without any modifications to their market and retail strategy. Soon Kraft Foods discovered that this was not the case and needed to make adjustments to their market and retail strategy in order for their Oreo cookie to be successful in China. The United States market for cookies is favorable whereas in China it is in the middle. The people of the United States typically like their cookies more sweet and bitter whereas in China they do not care for that type of cookie. In order for the Oreo cookie to be as successful in China as it was in the United States, Kraft Foods needed to evaluate the flavor and type of cookies that the people of China cared for in which Kraft Foods complied too. In addition to evaluating the flavor and type of cookie the people of China cared for, Kraft Foods needed to evaluate the packaging and pricing of their Oreo cookies to meet the needs of the people of China. After evaluating the needs of the people in China for the packaging and pricing of their cookies, Kraft Foods discovered that they needed to reduce the a mount of cookies in a package as well as reduce the price for a package of cookies. Once Kraft Foods was able to make these adjustments to their Oreo cookies to meet the needs of the people of China, then the acceptance and sales of the Oreo cookie increased in China. The market and retail market of cookies in China was quite different than that of the United States which Kraft Foods was not prepared for. In the United States, the Oreo cookie is more accepted as a sweet and bitter cookie instead of more chocolate and less sugar in the cream type of cookie in which the people of China prefer. In addition to the type of cookie preferred, Kraft Foods is able to package more cookies in a package and charge more for the package compared to that of China. Once Kraft Foods was aware of these differences between the United States preference in an Oreo cookie and that of the preference of the Oreo cookie in China, Kraft Foods was able to bounce back from their poor acceptance of their Ore o cookie in China. Changes in Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Marketplace Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace has increased over the last 20-30 years which has led to an increasing economy for China. Changes to laws and regulations by the Chinese government as well as changing their economy to more of a free market are what have contributed to the increase in Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace over the last 20-30 years (Berry, 2010, p.5, para 1). China is considered an agricultural country in which it is expected to lead the world in agricultural in the next 10 to 20 years (Berry, 2010, p. 3, para 1). The agricultural goods that China is known for include that of tea, potatoes, rice, peanuts, wheat, cotton, millet, apples, oilseed, barley, fish, cotton, and pork (Berry, 2010, p. 16, para 4). In potato production and consumer, China is the world leader (Berry, 2010, p. 16, para 4). Efforts by Kraft Foods to Enter Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Marketplace Kraft Foods decided to enter Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace with no modifications to their Oreo cookie. Kraft Foods learned that this was not the ideal approach in making no modifications to their Oreo cookie for the Chinese market. Kraft Foods discovered not only did they need to make the Oreo cookie with more chocolate and less sugar cream to meet the needs cookie needs for the people of China but also later discovered additional modifications needed for their Oreo cookie (Jargan, 2008). Kraft Foods decided to tailor the Oreo cookie to meet the needs of the people of China a step further. In 2006, according to Jargan (2008, para 16), Kraft Foods decided to tailor the Oreo cookie to meet the needs for the people of China to à ¢Ã¢â€š ¬Ã…“consist of four layers of crispy wafer filled with vanilla and chocolate cream, coated in chocolate.à ¢Ã¢â€š ¬Ã‚  With this tailoring to the needs of the people of China, the Oreo cookie became Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s top cookie seller in 2006 (Jargan, 2008, p ara 19). The new Oreo cookie in China was outselling the original Oreo cookie in China which led to Kraft Foods sell them in Canada, Asia, and Australia (Berry, 2008, para 19). Once Kraft Foods decided to make modifications to their Oreo cookie in China, it led to the success of their product in China. Important Factors The two most important factors that I feel make the entry into a host countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace challenging and potentially risky for a United States company includes that of not understanding the needs of the host countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs and not having a specific business strategy in place prior to entering a host countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketplace. It is essential for a company to understand the culture and needs of the host country prior entering that particular country with their product. Countries may differ from each other based on their cultures in which a company needs to understand in order to be successful in that particular country. Companies need to have a business plan tailored to that particular country prior to conducting business in that country. A business strategy that works for one country may not necessarily work for another country. Having a business strategy that is tailored to a particular country, can aid in the success of that company when entering into a country to conduct business. References Berry, B. (2010, June). Agri-Food Past, Present, Future China. Retrieved December 18, 2013, from Ats-sea.arg.gc.ca: https://www.ats-sea.agr.gc.ca/asi/pdf/3833-eng.pdf Clement, S., Jain, T., Jose, S., Koellmann, B. (2013, March 31). Smart cookie. Retrieved December 18, 2013, from Businesstoday.com: https://businesstoday.intoday.in/story/how-kraft-foods-won-over-customers-in-china-and-india/1/193162.html KraftFoods. (2011, September 6). Brief History of Kraft Foods. Retrieved December 18, 2013, from Kraftblogr.blogspot.com: https://kraftblogr.blogspot.com/2011/09/brief-history-of-kraft-foods.html Jargon, J. (2008, May 1). Kraft Reformulates Oreo, Scores in China. Retrieved December 18, 2013, from Wsj.com: https://online.wsj.com/news/articles/SB120958152962857053

Subway Restaurants Essays - 21330 Words

Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the availability of fast food choices. Secondary data investigates past research undertaken in customer satisfaction surveys and the market position of Subway in relation to its major competitors. The purpose of the study is also revealed here†¦show more content†¦In United Kingdom, they forecast that Subway will have more stores than McDonald’s by 2008 (Kemp 2007). Much of Subway’s success can be attributed to its strong health message and with many cultures in the middle of wellness boom (Bounds, 2006). People now want fast food without the fat. Globally, there is an increasing health problem related to weight and obesity. Research findings by the Better Health Channel (cited in Subway research contained in Appendix One) revealed that obesity is now a major societal issue with rates of obesity/overweight people rising from 52% of adult males in 1998 to 68% in 2000. The corresponding figures for females told a similar story with an increase from 36% to 53% for the same time frame. Inferences were made that fatty, unhealthy food was no longer acceptable and that competitors were beginning to move in on Subway’s territory. Traditionally, the fast food industry has been associated with the cause of this health-related issue (Boyle 2004). Major fast food companies have been called to Federal Government summits to improve the quality of junk food (Wright 2007). While most of these major companies have now takenShow MoreRelatedSubway Restaurants And The Fast Food Restaurant Franchise Essay2529 Words   |  11 Pages Introduction of Company: Subway is and American fast food restaurant franchise. That primarily sells sandwiches and salads. Subway is owned and operated by Doctor’s Associates Inc. and doing business as Subway IP Inc. Subway is one of the fastest growing franchises in the world. Subway having 44818 restaurants in 112 countries and territories as of Aug 9, 2016.only the united states has 26880 stores. Subway is the largest single brand chain in the world. Subway international headquarters isRead More Success Story: Subway Restaurants Essay775 Words   |  4 PagesSuccess Story: Subway Restaurants Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The â€Å"Healthy Choice† promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com). The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousandRead More4 Ps of Subway Restaurants: Promotion1473 Words   |  6 PagesSubway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examplesRead MoreSubway Marketing Plan For Subway Restaurants2935 Words   |  12 Pages Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years oldyoung man, Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway‘s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over thepast 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth hasattracted many investments and brought it many competitorsRead MoreNaturalistic Observation Of A Subway Restaurant1061 Words   |  5 Pagesnot interact with my subjects. After observing behaviors on a random Saturday afternoon in a Subway ® restaurant in Granby, Connecticut for approximately 25 minutes, I learned that many people take their sandwiches very seriously, it is important for people to stick to their routines, and that even in a workplace with only two employees there is a â€Å"workplace culture.† Method I chose a Subway ® restaurant for a few reasons. First, I was hungry, it was lunchtime, and I had a coupon. Also, this is aRead MoreThe, Krispy Kreme, Subway, And Other Fast Food Restaurants2440 Words   |  10 PagesDriving through Northeast 167th street, my parents and I passed by Taco Bell, Miami Subs Grill, Krispy Kreme, Subway, McDonald’s, and various other fast food restaurants. All of these restaurants belong to one zip code, which happens to be 33162. This area that we pass is less than 5 miles long and also happens to be poor. People need to realize the fact that there is a direct correlation with the amount of money you earn and your weight. If you earn $20,000 a year and you work two jobs, you mostRead MoreFrom Sandwich Shop to Subway 1077 Words   |  4 PagesSubway Report Subway was founded in 1965 by Fred DeLuca and Peter Buck. The duo opened their first sandwich shop when DeLuca was only seventeen years old. DeLuca’s childhood dream was to become a prominent doctor. Therefore, he needed to find a way to pay for his medical career. On the other hand, Peter Buck was a family friend who offered DeLuca the possibility to become business partners. Their first store was opened in Bridgeport, Connecticut. It was called, â€Å"Pete’s Super Submarines.† TheyRead MoreSubway Chain Tested International Waters1102 Words   |  5 Pages psychographic and behavioral. SUBWAY Segmentations Age group-(18-39), Income Level-(c1), Healthy Life style, Urban Area, Halal sandwiches, Kid’s meals, Worldwide locations SUBWAY is always improving their geographic segmentation from their early developing age. By studying SUBWAY’s geographical expansion we can identify what kind of segmentation they include their marketing strategies. SUBWAY chain tested international waters in different countries and the SUBWAY chain is the world’s largest submarineRead MoreSubway Assignment986 Words   |  4 PagesSubway Profile Subway â€Å"Eat Fresh, Live Green†. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say â€Å"The only fast thing about us is our queue†. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca, who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarineRead MoreSubway Case Analysis Essay1296 Words   |  6 PagesCase Study #1 Ââ€" Subway Sandwich Shop Analysis Case Study One Ââ€" Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca

Traditional And Nontraditional Characteristics Predicting...

This is a review of the dissertation A Comparative Study of Traditional and Nontraditional Characteristics Predicting Retention among First Time in College Students researched by C. Joseph (2015). This dissertation looks closely at the retention and completion of first time college students and their persistence to obtain their educational goals. The dissertation also looks at programs and services that support and assist students’ needs and that reduce the risk of stopping-out or dropping-out of college. Joseph’s (2015) research identifies 68% of students coming out of high school enroll into college. These students face immediate challenges of higher education and the curricular demands they encounter. Many institutions put first-time students through orientation programs in an attempt to familiarize the student with all the resources available to them, to help aid in their success. Additionally, these orientation programs usually contain team building components and activities so students have the opportunity to interact and bond with their peers. Students who develop a network of peers feel connected to an institution and utilize the resources available to them. Joseph’s (2015) research states that these students have a much higher success rate persisting through their programs of study and reaching completion. The problem identified, in the dissertation, is the retention rate of First Time in College (FTIC) students at a 4-year, private, not-for-profit university inShow MoreRelatedCollege Readiness System5622 Words   |  23 PagesCollege Readiness 1 Running Head: COLLEGE READINESS AND FIRST-GENERATION COLLEGE STUDENTS Defining College Readiness from the Inside Out: First-Generation College Student Perspectives Kathleen Byrd, M. Ed. Developmental Education Reading and English Instructor South Puget Sound Community College 132 Plymouth St. N.W., Olympia, WA 98502 kathb@u.washington.edu. (360) 754-2889 Ginger MacDonald, Ph.D. Director and Professor of Education University of Washington, Tacoma 1900 CommerceRead MoreAttrition Rate of Online Learning12302 Words   |  50 PagesQuestions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Significance of the Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 II. REVIEW OF RELATED LITERATURE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..9 Demographics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Best Practices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..16 Student Characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...24 III. CONCLUSIONS AND RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.32 Summary †¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.32 Findings .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 33 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...38 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreDessler Hrm12 Tif0511347 Words   |  46 Pagesï » ¿Human Resource Management, 12e (Dessler) Chapter 5 Personnel Planning and Recruiting 1) What is the first step in the recruitment and selection process? A) performing initial screening interviews B) building a pool of candidates C) performing candidate background checks D) interviewing possible candidates E) deciding what positions to fill Answer: E Explanation: The first step of the recruitment and selection process is deciding what positions to fill through personnel planning and forecastingRead Moremkt311 tb chap819898 Words   |  80 Pages10. Perceptual maps include positions of current brands as well as ideal points where a consumer segment would want a product to be.      True  Ã‚  Ã‚  Ã‚  False    11. The STP process is made up of strategy, targeting, and promotion.      True  Ã‚  Ã‚  Ã‚  False    12. The first step in the STP process is to establish an overall strategy.      True  Ã‚  Ã‚  Ã‚  False    13. Automobile manufacturers could build cars specially designed for very tall people, but it is likely that this segment is not substantial.      True  Ã‚  Ã‚  Ã‚  False    14. A complexRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesCompilation Copyright  © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. ii Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storageRead MoreHow Financial Aid Awareness Affects College Access and Success14272 Words   |  58 PagesPaving the Way: How Financial Aid Awareness Affects College Access and Success Literature Review October 2008 In a time of ever-rising college costs, financial aid is critical to increase college access and success. Federal, state, and institutional aid programs help to ensure that students can afford higher education regardless of economic background. Financial aid is most effective when students and families learn about it early enough to make the right choices and plans about high school courseworkRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesof the Disposable Worker? 35 vii viii CONTENTS 2 2 The Individual Diversity in Organizations 39 Diversity 40 Demographic Characteristics of the U.S. Workforce 41 †¢ Levels of Diversity 42 †¢ Discrimination 42 Biographical Characteristics 44 Age 44 †¢ Sex 46 †¢ Race and Ethnicity 48 †¢ Disability 48 †¢ Other Biographical Characteristics: Tenure, Religion, Sexual Orientation, and Gender Identity 50 Ability 52 Intellectual Abilities 52 †¢ Physical Abilities 55 †¢ The Role of DisabilitiesRead MoreOverview of Hrm93778 Words   |  376 Pages Having your company cited under federal occupational safety laws for unsafe practices f. Allowing a lack of training to undermine your department’s effectiveness g. Committing any unfair labor practices 3. Helps you to gain Competitive Advantage Among all the resources possessed by the organizations it is only Manpower or the Human resources that create the real difference. Because all organizations can have the same technology, they can possess same type of financial resources, same sort of rawRea d MoreFundamentals of Hrm263904 Words   |  1056 Pagesresources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u tRead MoreLibrary Management204752 Words   |  820 PagesAll rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 2007007922 ISBN: 978–1–59158–408–7 978–1–59158–406–3 (pbk.) First published in 2007 Libraries Unlimited, 88 Post Road West, Westport, CT 06881 A Member of the Greenwood Publishing Group, Inc. www.lu.com Printed in the United States of America The paper used in this book complies with the Permanent Paper Standard

Deductibility of Legal Expenses †Free Samples to Students

Question: Discuss about the Deductibility of Legal Expenses. Answer: Introduction: ITAA 1997 is an important act of Parliament of Australia. It is a main statute under which the income tax is being calculated. ITAA 1997 is a rewrite of prior Income Tax Assessment Act 1936. ITAA 1997 can be known as the updated model of ITAA 1936. It formulated the norms for tax calculation in Australia. Under section 8-1, it gives provision to allow some deductions. (Australian Government, 1997). Here, the given questions explain some of these deductions their status in ITAA these are as follows: The cost of moving such fixed assets like machinery from one site to another site would be a capital expense no deduction is available under section 8-1 of ITAA 1997. This expense increases the cost for depreciation purpose so; it counted as the capital expenditure. Due to its capital nature, the given provision under section 8-1 does not allow to provide any tax exemption limit. The cost of revaluation of assets considered as the expenses related to fixed assets. During the calculation of deductibility, it is considered as relevant because these expenses enhance the income earning capacity and it also incurred to protect the assets. It is the part of operations in business so, it will considered as revenue in nature and if this cost helps to generate benefit and this expense is likely to recurred then it will considered as deductible under section 8-1 in ITAA 1997. Legal Expenses incurred by a company opposing a petition for winding up: These legal expenses are considered as expenditure related to income earning capacity and structure operations of the company. It appears, if outcome of such expenditure gives profit yielding capacity then this expenditure will considered as capital in nature. If this expenditure gives more impact on the process of operations in business then it will considered as revenue in nature. On the basis of its nature, allowable deduction has decided under section 8-1 in ITAA 1997. Legal Expenses incurred for services of a solicitor in respect of a number of matters, including conveyancing, discharge of a mortgage, and general legal advice relating to a clients business operations. Under section 8-1 of ITAA 1997, legal expenses are allowable deductions if these expenses arise due to daily basis activities of tax payers business. On the basis of the provisions of section 8-1 in ITAA 1997, any loss or outgoing from assessable income which is incurred in generating the assessable income will be allowed to deduct during the tax calculation. It is necessary that these expenses are incurred in carrying out for the purpose of producing assessable income. Then Solicitor can claim for the tax benefit for his expense. Solution: To claim input tax credit, it is required that an organization should be registered for GST purpose. Input tax credit can be claimed when an organization buy any service as their input to sell their product. So, at the time of tax payment, organization can reduce its tax liability because it has already paid during the purchase of this service (Australian Government, 2017) Here, Big Bank is providing services related to finance and it is also registered for GST purpose in Australia. As Big Bank launched its new product and due to this reason bank need to do some changes in its accounting system due to the application of GST on new product. Big Bank prepared its budget for expenditure on advertising campaign for $1,650,000 in which it spend $550,000 on television advertising campaign $1,100,000 on general campaign like radio print media etc. According to the norms of taxation, acquisitions to make input tax supplies like loan deposit facilities will not be creditable acqui sitions. If acquisitions are related to make tax supplies like home content insurance will be creditable acquisitions. In relation to advertising expenditure, TV ads for home contents insurance will be fully creditable. Here, input tax credit will be available for $50,000. In relation to general advertising sources, it becomes necessary to apportion by specific method which must be fair reasonable. One of these types of method will be attribute 2% of expenditure to make tax supplies 98% to input tax supplies, which shows reflection of actual forecasted business line split. References Australian Government, 1997. Income Tax Assessment Act 1997. [Online] Available at: https://www.legislation.gov.au/Series/C2004A05138 [Accessed 03 October 2017]. Australian Government, 2017. Claiming GST credits. [Online] Available at: https://www.ato.gov.au/business/gst/claiming-gst-credits/ [Accessed 03 October 2017]. Clough, M. Jaques, M.S., 2006. The Deductibility of Legal Expenses. [Online] Available at: https://www.tved.net.au/index.cfm?SimpleDisplay=PaperDisplay.cfmPaperDisplay=https://www.tved.net.au/PublicPapers/August_2006,_Sound_Education_in_Taxation,_The_Deductibility_of_Legal_Expenses.html [Accessed 03 October 2017].